Posts tagged with 'travel brands'

Aggregator sites outperform travel brands in search: report

A new report into search visibility within the travel industry shows that aggregator sites are outspending and outperforming brands in search results.

Stickyeyes’ report focuses on the top mainstream online travel and tourism keyword markets with an emphasis on cheap and last minute deals.

The methodology looks at both paid and organic search results, tracking the number of times a brand appears in the SERPs (search volume), as well as the number of times it is clicked (click share).

It analyses the most common generic search terms for several different types of holidays, including flights, hotels, package, city breaks, skiing and coach holidays.