TV | Internet Marketing Blog

EU study predicts 400% growth in online content revenue

Revenues from online creative content across Europe will reach €8.3 billion (£5.5 billion) by 2010, according to an EU study. The spread of broadband, mobile and the adoption of digital gadgets will drive the growth.

The research, titled 'Interactive Content and Convergence: Implications for the information Society' assessed the outlook for the online content market, identifying growth areas and potential 'roadblocks' for the market.

by Graham Charlton 26 January 2007 17:30pm 0 comments

BBC in talks with Google over content deal

Reports suggest that the BBC is negotiating with Google over a deal which would see the corporation's content being shown on Google Video and YouTube.

It is believed that the BBC is interested in promoting its programming via YouTube and Google Video, in a deal similar to those with major US broadcasters, including CBS, where content is promoted on the video sharing sites via branded channels.

by Graham Charlton 24 January 2007 11:33am 0 comments

Wal-Mart ads 'keep Pirate Bay afloat'

Asda parent Wal-Mart is reportedly placing banner ads on under-fire BitTorrent trading site The Pirate Bay.

Sweden-based The Pirate Bay grew into the world's largest torrent tracker last year, doing a roaring trade in illegally shared TV shows, movies and more. Law enforcers shut the site down in May, but it resurfaced, more popular than ever, just days later to torment the entertainment industry again.

by Robert Andrews 15 January 2007 08:17am 0 comments

Gates: IPTV to be added to next Xbox

Microsoft boss Bill Gates has outlined his vision for the next 'digital decade', announcing plans to add IPTV services to the next version of the Xbox.

Speaking at the Consumer Electronics Show (CES) in Las Vegas, Gates announced that Microsoft will combine the Xbox 360 gaming device with the Microsoft TV IPTV Edition software platform, which he says should be available by the end of 2007.

by Graham Charlton 08 January 2007 15:39pm 0 comments

Google embeds ads in videos

Google has begun placing advertisements inside clips on its Google Video upload site.

The video of a recent episode of the Charlie Rose show, a programme from the PBS network, is among the first to feature embedded ads that interrupt the clip being watched.

by Robert Andrews 08 January 2007 11:20am 0 comments

ITV launches broadband TV assault

ITV aims to launch the UK's first mass-market free broadband TV portal before the end of March, beating rival BBC in the internet television race.

Britain's biggest commercial broadcaster today announced it has hired a new broadband managing director in Annelies van den Belt, who previously led a digital convergence strategy as the Telegraph's new media director and took the paper to a new multimedia headquarters.

by Robert Andrews 03 January 2007 13:14pm 0 comments

Behavioural targeting key to more brand advertising

The web’s success as a direct response medium has made its failure to attract brand advertising even more apparent. However, as the main hurdles are overcome all of that could change for Web 2.0 enabled sites in 2007.

by Paul Cook 02 January 2007 11:43am 0 comments

Venice Project review

The Venice Project, the latest venture of Skype founders Niklas Zennstrom and Janus Friis, has been going for a week now and we received an invitation to try it out.

The P2P site aims to deliver an internet TV service which is as near to TV as possible, while adding the sort of social features you would get on YouTube or other video sharing sites. The service is currently being tested by 6,000 people.

by Graham Charlton 19 December 2006 12:00pm 2 comments

Skype founders' Venice Project now in beta

The Venice Project, the internet TV project from Skype founders Niklas Zennstrom and Janus Friis, has gone into public beta testing.

The Venice Project will stream TV to its users’ PCs, thereby avoiding the long download times of other internet TV services like Channel 4's recently launched on Demand service.

by Graham Charlton 13 December 2006 12:52pm 0 comments

Channel 4 launches online VOD service

Channel 4 has today launched its online video on demand service, offering a wide range of programming for download up to 30 days after broadcast.

The line up of programmes on 4oD is impressive, with 128 TV shows available to download, from recent series like Shameless to classic episodes of Father Ted.

Films, including the magnificent Withnail And I, are also available, with more planned...

by Graham Charlton 07 December 2006 17:24pm 0 comments