TV | Internet Marketing Blog

Founder of UK blog network plays the blame game

I discussed the economics of blogging recently, sparking a bit of debate.

And it seems for good reason. The evolution of the blogosphere as a business hasn't been easy for many of its participants.

by Drama 2.0 19 August 2008 11:28am 8 comments

The Web Week in Review

What caught Drama 2.0's attention this week? Find out before you leave for the weekend in the latest installment of The Web Week in Review.

by Drama 2.0 15 August 2008 11:05am 0 comments

The five factors of compelling content

I've been involved with online content in a number of capacities. I've run my own online content ventures, consulted with people running online content businesses and obviously am a content producer myself.

by Patrick Oak 13 August 2008 08:45am 3 comments

Product placement and branded entertainment - too much of a good thing?

Product placement and branded entertainment are appealing to marketers for a very good reason - having your product woven into a television show, for instance, potentially offers some very compelling advantages over traditional advertising, especially in the age of the Tivo.

by Drama 2.0 06 August 2008 08:30am 0 comments

For consumers and advertisers, content is still king

Recently, Viacom's CEO Philippe Dauman declared that content is still king. Some, myself included, never believed it had been dethroned.

by Drama 2.0 05 August 2008 09:00am 0 comments

The Web Week in Review

This week's news was quite a hodgepodge so without delay, let's end the week with a diverse version of Drama 2.0's The Web Week in Review.

by Drama 2.0 01 August 2008 08:49am 0 comments

The Web Week in Review

Given my posts on Viacom's $1bn Google/YouTube lawsuit, it's no surprise that I was in a legal state of mind this week and that the news that caught my attention typically had some legal aspect to it.

by Drama 2.0 25 July 2008 09:15am 1 comment

How Google could lose the Viacom/YouTube lawsuit - Part II

In Part I of this two-part series addressing the Viacom/YouTube lawsuit, I detailed why I think there's a reasonable likelihood that Google will be found liable for direct, contributory, and vicarious copyright infringement.

by Drama 2.0 24 July 2008 13:24pm 7 comments

How Google could lose the Viacom/YouTube lawsuit - Part I

My belief that Google should be held liable for copyright infringement in Viacom's $1bn YouTube lawsuit is no secret.

With the lawsuit making headlines recently, I figured it was an appropriate time to lay out in some detail why I feel the way I do in a two-part series.

by Drama 2.0 23 July 2008 13:01pm 25 comments