Posts tagged with 'Twitter hashtags'

Consumers respond to social media symbols on TV: report

It's well-established that the second screen phenomenon is real, and there's plenty of reason to believe that social media and television are a perfect match.

But just how well do social media-oriented calls to action on television actually work? According to consulting firm Accenture, they work pretty well.

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by Patricio Robles 17 April 2012 18:00pm 3 comments