Posts tagged with 'twitter'
Here's a brief summary of the main G+ improvements in effect today.
We at Econsultancy think it now has the chops to garner more users, and these features may enable the platform to take hold...
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by Ben Davis
16 May 2013 12:15pm
17 comments
Over the past few months I've been looking at how different global brands make use of the main social networks, but so far I've neglected the auto industry.
I've rectified that this week by turning the spotlight on BMW, which as it turns out has a surprisingly strong Facebook presence.
This post follows on from similar articles focusing on brands such as Coca-Cola, Nike, Red Bull, Microsoft and Ikea.
And without further ado, here's a quick look at how BMW uses Facebook, Twitter, Pinterest and Google+...
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by David Moth
16 May 2013 11:15am
3 comments
I recently blogged about consumer brands that had come up with successful Twitter strategies, highlighting ASOS and Nike among others as companies that knew what they were doing with social.
Many commenters mentioned that it would be useful to see a similar post focusing on B2B examples and I was obviously happy to oblige.
Twitter is a difficult medium for B2B companies as it’s all too easy to simply view the platform as a broadcast medium and churn out dull corporate messages.
But here are six examples of businesses that have managed to buck the trend and create interesting or useful Twitter feeds...
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by David Moth
09 May 2013 11:18am
6 comments
B2B companies can often struggle to make social work as people don’t tend to use Facebook and Pinterest for professional reasons.
There’s always Linkedin of course, but that presents an entirely different challenge from the four main consumer networks.
General Electric has managed to buck the trend and achieve a strong social presence, though it’s true that the company blurs the lines between B2B and B2C.
In an interview with Digiday last year, GE’s executive director of global digital marketing Linda Boff said that social platforms have allowed the company to get closer to its customers and tell stories about the human impact of what it does.
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by David Moth
08 May 2013 14:55pm
1 comment
Twitter is a brilliant tool for communicating with consumers and when used effectively can be a great way of building customer loyalty.
In recent weeks I’ve come across a number of brands that have excellent Twitter strategies and several that I thought were less impressive.
This could be because they were dull, unimaginative or simply weren’t living up to their potential.
So to shine some light on the differences between those brands getting it right and those that perhaps aren’t, here are five good and four bad examples of brands using Twitter...
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by David Moth
01 May 2013 11:01am
12 comments
The UK’s online gambling sector was worth more than £2bn in 2012 and bookies have been quick to adapt to the digital world to make sure they are maximising their market share.
For example, most of the major bookmakers have smartphone apps and Paddy Power has come up with some excellent viral ads to help raise its profile.
It’s an industry we’ve touched on previously, with stats showing the Irish betting shop is the top performing brand on social networks while Coral proved to have the most user-friendly website.
And with this in mind, I thought it would be interesting to take a closer look at how William Hill uses the four main social networks.
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by David Moth
01 May 2013 10:23am
0 comments
A new report has revealed that 7 out of 10 Australian businesses are using social media to deliver customer service, but only 3 in 10 customers are looking to interact via these platforms.
The adoption of social media by businesses is not new, in fact having an online presence is now the norm with even small businesses jumping on board, but a new study highlights that there is quite a large disconnect in Australia between how consumers use social media and what businesses expect from them.
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by Claire Brinkley
30 April 2013 23:30pm
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In recent weeks we’ve blogged about how different charities are making use of Pinterest and Facebook, with the aim of highlighting the different ways that non-profits are taking on social.
One of the main challenges I noted was that it can be tricky for charities to come up with interesting content, especially if they are dealing with difficult or sensitive causes.
With this in mind, I thought it would be useful to look at how non-profit organisations can get started on Twitter and use it to raise awareness or funds.
This not meant to be a comprehensive list for defining a social media strategy, but rather a set of tips and talking points to help those that just starting out on Twitter or are looking to improve their social marketing...
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by David Moth
29 April 2013 13:39pm
4 comments
At Econsultancy, we publish a huge amount of content related to digital marketing and ecommerce. One particular area that gets a lot of attention (and rightly so) is social media, which has had a profound impact on the way that consumers and businesses interact with each other.
To help you keep up to speed with what’s going on in the field, we’ve assembled some of our case studies, statistics, infographics, opinion and best practice blog content all in one place for you to digest at your leisure. You could even bookmark and share this page to add to your ninja toolset.
And if you’re going to be applying for one of the social media jobs advertised on our digital marketing jobs board, these posts will help you brush up and look smart.
Read below for more…
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by Andrew Warren-Payne
26 April 2013 15:55pm
7 comments
In an online world, publishers need to become retailers, and brands should think about becoming publishers.
Here are three tools or platforms and some case studies which brands can use, for your enjoyment.
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by Ben Davis
26 April 2013 13:39pm
2 comments
