London Fashion Week kicked off on Friday and social marketing teams have gone into overdrive trying to produce content to keep their fans and followers in the loop.
The action on Twitter focuses around the hashtag #LFW, so being a fashionable guy I thought I’d check out how retailers are getting involved in the week’s events.
All the usual suspects have begun sharing relevant content, so here’s a quick run down of how different brands are using social to make the most of fashion week...
The time and effort spent in coming up with creative, interesting social content is all for nought if Facebook posts and tweets are published at a time when nobody is listening.
Therefore marketers need to test and analyse their social activity to work out the most effective types of content as well as the optimum time of day to post updates.
In a talk at Brighton SEO last week Moz director of community Jennifer Sable Lopez ran through a number of useful tools that can help marketers to test their social campaigns and content strategies, highlighting the best use cases for each one.
Here’s a quick run through of some of the tools Lopez recommended...
Department store Macy’s is the latest brand to fall under the spotlight in our series of posts looking at how major brands use social media.
Since first embracing social back in 2010 Macy’s has made the channel central to its marketing efforts and has come up with some incredibly innovative campaigns in the past few years.
So, here’s a look at how Macy’s uses Facebook, Twitter, Pinterest and Google+. This article follows on from similar posts looking at Kroger, McDonald’s, Coca-Cola and Walmart.
And to find out more about the creative process behind social marketing, come to Econsultancy's Punch event where 'Marketing meets Creative in the age of data and insight'.
Curated by Creative Review, this event showcases the best of insight-driven creative. This event forms part of our week-long Festival of Marketing extravaganza.
Twitter is entertainment, so it goes without saying that a humorous Twitter account is going to get followers, reach and engagement.
Here are some of the brands that have decided to navigate (or not) the governance needed to keep a funny and risqué Twitter account in check.
Although these companies are often in industries where rules of taste are fairly relaxed, all have done well in using belly laughs or sass to their benefit.
Kenneth Cole’s ‘personal’ Twitter account has a bio that states ‘My tweets are not representative of the corporate @kennethcoleprd feed’.
This poses some questions about governance. Is a tagline of ‘views my own’ inoculation against scandal?
The answer is ‘you’re missing the point’, as is Kenneth.
This week, an angry British Airways passenger took it upon himself to fight back against the poor customer service he received by purchasing a promoted tweet.
Brand managers are no doubt starting to ask themselves, what is our policy to deal with that?
With more than 9,000 messages being sent every second, Twitter can be a noisy place, so it's always important to distinguish yourself from the crowd.
Luckily, Twitter has a few features that can help, including Twitter Cards, promoted tweets and images.
Over on Facebook, posts that include optimised images receive around 120% more engagement. Research suggests that the same is true on Twitter, so I decided to test this out.
Department store Macy’s first embraced social media back in 2010 and has since attracted huge followings on Facebook, Twitter, Pinterest and Instagram.
Social is now central to the brand’s marketing efforts and as a result it has come up with some incredibly innovative campaigns in the past few years.
We’ve already taken a look at how Macy’s stacks up against the competition in a post comparing how the top US retailers use social, and to follow on from that post here’s a roundup of seven of Macy’s most interesting social campaigns.
And for more information on how social can form part of a successful multichannel strategy, come to Econsultancy's JUMP event on October 9 which forms part of our new week-long Festival of Marketing.
Word up to all the Tom Waits fans that recognise this post's headline.
I've tried to round-up some vines that haven't been featured here before, and I'll try to inspire some of you to look again at the tool. Although lots of brands started using Vine back in winter when it launched, many have forgotten about it.
It's so easy to use, and immediately marks out any Twitter account as willing to share some fun with fans. As Airbnb, and many others, show, it's also a good medium to use for competitions, as vines are easily sharable and defined by brevity and, hopefully, wit.
Kia has produced one of the year's most memorable adverts, and with the use of Lady Gaga, Twitter, the VMAs and Shazam, the brand looks set for some great 'traction'.
The advert featuring Lady Gaga’s new single, Applause, and a handful of America’s Next Top Model cast members premiered during the MTV Video Music Awards (VMAs) show on 25th of August, racking up 10.1m live viewers.
The Kia Soul demographic fits well with that of the VMAs. With many first-time drivers tuning in, the moderately priced and trendy car was a hit, as seen by some of the many tweets.