The internet is filled with opinions and marketing. Well, opinions, marketing and porn, if you want to be exact, but those three cover pretty much everything!
Many companies would much rather prospective clients read their
marketing and avoid any opinions about their products or services. After all, although some of that feedback may be good, it’s beyond
corporate control. For any business that isn’t used to the online
environment, that’s a scary thing.
If 2010 is really going to be "The Year of the Paywall" as The Economist predicted this month, The Wall Street Journal is set to be the year's poster child. Rupert Murdoch's business paper made waves — and headlines — in 2009 for increasing readers and profits behind a paywall. But if Murdoch's slights against Google over the past few months are serious and he takes the paper's articles off the search engine, The Journal's fortunes could quickly about face.
In an interview with MedaShift today, Alan Murray, the Journal's deputy managing editor, suggests that the Journal may have found a escape hatch from Google's stranglehold on search: social media.
The Superbowl is fast approaching, and the annual outpouring of fan and advertiser support serves as a source of inspiration and envy for many other sports brands. Few people ignore the final game of the NFL season just because their team didn't make it past the playodffs. But that's an issue the National Hockey League has long been facing.
The hockey league has many devoted local fans, but getting them to care about the hockey season after their teams get kicked out of the final games has been an ongoing challenge. Last year, in the leadup to the playoffs, the NHL took to Twitter to rectify that situation.
Google’s recent move into real-time search has generated a lot noise in
the internet industry recently, not least among the SEO professionals.
The search engine is now indexing tweets from Twitter and other status
updates from other social media sites, including Myspace and Facebook.
Most of the time real time results are currently displayed on the top
half of the page, which is prime real estate, and as such SEOs are keen
to understand what makes Google tick.
Most major brands are hip to Facebook, MySpace and Twitter. And many have built up an impressive presence on the web's most popular social hangouts.
But some of the more adventurous brands have also experimented with self-hosted communities of their own. Unfortunately, a large portion of them fail. Amongst the causalities are communities started by some of the world's biggest brands, such as Coca-Cola and Wal-Mart.
Late night talk show hosts are taking sides at NBC. The network announced this week that it will be moving Jay Leno's show back to 11:30P. That could have major repercussions for the rest of their lineup. And put Conan O'Brien in a weird position, with his Tonight Show technically starting tomorrow, at 12:05A.
Conan decided today that he's not going to accomodate Leno. He released a response to the internet today announcing his refusal to bend to NBC's will. Within minutes, Conan fans and supporters took to the internet to express outrage over how he is being treated. Which means that NBC may have mistakenly stepped into a (at least temporary) solution to its ratings dilemmas — angry digital consumers tuning into Conan's show.
International retailer H&M could ignore The New York Times. But the company couldn't ignore an overwhelming groundswell of outrage on Twitter.
Last week, an outpost of the retail giant was caught shredding and discarding unsold clothes. When a New York Times reporter came calling for a comment, H&M didn't bother responding. But two days later, after readers expressed trending outrage on Twitter, H&M was ready to do something about it. And it all could have been avoided with a simple returned phone call.
The two main party leaders are failing to protect their personal brands in the search results, with unofficial and negative websites ranking in the first page of Google.
This is one of the findings from the Political Search Index by Tamar, which has looked into the online reputation management strategies of the party leaders.
Most news organizations get that social media is important. And while many are embracing it, in a lot of cases social media is still kept in a silo.
But Sky News is looking to change that. It plans to install the popular Twitter client Tweetdeck on all of its journalists' computers in an effort to encourage them to incorporate social media into their news gathering efforts.
2010 is here. Plenty have made specific predictions about what you can expect this year. Predictions are fun, but sometimes knowing which markets to look at is a better approach.
With that in mind, here are five of the markets you might want to track in 2010.