Posts tagged with 'twitter'

Glam Monetizes Oscar Widget

glam twitter widget Take one publisher, one widget, Twitter, a sponsor, and a dash of censorship, blend well, and...you've got yourself an ad model!

At least. Glam did during last night's Oscar telecast. The company plunked a widget on its home page during the Academy Awards broadcast last night so its users could share their thoughts on the telecast. Aveeno's logo graced the bottom of the app.

But unlike the live Twitter feed gracing our fair homepage, Glam editors made plenty of calls: who was allowed to tweet, as well as redlining inappropriate comments, to make the environment more advertiser-amenable.

According to a report in Venturebeat, Glam intends to continue the experiment, but isn't married to Twitter. Facebook and Friendfeed could supply the user-generated content in future endeavors in a product it has dubbed "gWire".

Glam experimented with the feature during New York's Fashion Week last week to enthusiastic participation. The company says it's creating a pool of freelance contributors it can trust to feed teh stream with less supervision and accordingly, lower editorial overhead.

by Rebecca Lieb 23 February 2009 21:44pm 0 comments

Friends don't let friends autotweet

The more I use Twitter, the more I've noticed an annoying phenomenon: the autotweet.

What are 'autotweets'? They're tweets sent in an automated fashion, usually through websites connected to Twitter via the Twitter API. The purpose of autotweets: to alert followers to new content posted on the Twitter user's website.

by Patricio Robles 20 February 2009 09:01am 0 comments

All atwit over nothing?

Twitter's all the rage right now. In social media and digital marketing circles, Twitter seems to be taking over the world.

I have a different perspective: it's not. For all of Twitter's growth, I believe it has yet to achieve what it needs to achieve to become a viable marketing platform for businesses.

by Drama 2.0 19 February 2009 09:00am 18 comments

Tweet. tweettweet. ReTweeting by the numbers

retweet Social and viral media expert Dan Zarella has posted the results of a fascinating study: the numbers and semantics behind getting Twitter followers to ReTweet tweets, thereby amplifying and expanding upon messaging by using Twitter's built-in viral aspects.

Few marketers will be surprised by the fact that a simple call-to-action matters. A lot. Simply adding the phrase "please retweet" just plain works much of the time.

Zarella's semantic analysis of what gets ReTweeted reveals the following:

Timely content is often ReTweeted
Freebies are popular
Tweeting about Twitter is effective
So are lists
People like to ReTweet blog posts (he doesn't specify if this refers the original tweeter's own blog, but irregardless - Twitter users are also highly active in the blogosphere.)

Oh, and don't forget to mind your manners. Requesting a Retweent politely and remembering to say "please" ups the ReTweeting odds by nearly a 6X factor.

by Rebecca Lieb 18 February 2009 13:21pm 0 comments

Why should brands own their social media profiles?

Is this Captain BRAND, saviour of the universe? Via flickr by Gaetan Lee Brand managers are paid handsome salaries largely to optimise and protect their brands. This means raising the key brand metrics (reach, awareness, favourability, etc) and avoiding brand damage.

In today's multichannel environment I argue that brands need to be monitored, represented and protected online. I wrote an article last week that generated some interesting discussion around whether or not companies should be climbing onboard the Twitter train. Some argue that there's no point ('it isn't big enough' / 'how would you use it?') and others think that it is ripe for engagement.

My own argument can be boiled down to this: even if you don't actively use these sites today, you might as well make sure that you're in a position to use them tomorrow.

This means owning the brand names...

by Chris Lake 16 February 2009 14:00pm 8 comments

How Twitter can make money from commercial accounts

In recent posts, I've discussed Twitter and the ways companies are attempting to use it to drive business.

As much as I think Twitter is one of the more interesting social media platforms out there, I'm admittedly skeptical about its ability to charge fees, especially when it comes to commercial accounts.

by Patricio Robles 13 February 2009 12:08pm 3 comments

Why do top global brands like Coca Cola ignore Twitter for engagement?

Coke can, by poolie on Flickr Recently we’ve been looking more and more at the online performance of brands, which is increasingly key to success in a multichannel world.

Historically, many FMCG brands have not considered their products as being relevant for the internet, and certainly not in terms of e-commerce. It is understandable. Nobody really visits Google to find a place to buy a Coke.

Nevertheless, the brand owners spend countless millions, and in some cases billions, on multichannel advertising campaigns. Partly because they have to, and partly because they can.

But here’s the truth of the matter: many ad campaigns aren’t delivering what they should be because budgets aren't being invested into digital channels to encourage (and capture) engagement.

All too often the internet (and mobile) is a last-minute thought, when it should be built into a campaign at the outset. More than that, it should now be hardwired into marketing strategies by default.

by Chris Lake 11 February 2009 16:30pm 9 comments

How fast should you be blogging?

Recently, an underground rethinking of blogging practice began to hit the headlines; that of Slow Blogging. In a nutshell, this is where blog-posts are generated over a length of time with the aim to display a deep knowledge of the subject matter, rather than churning out quick content at a regular pace.

Displaying a thorough understanding of their services, products and industry can be highly beneficial to the promotional and marketing activities of many businesses, but at what speed should we really be blogging?

by Jake Hird 11 February 2009 09:00am 6 comments

Is Twitter going paid for commercial accounts?

We've been talking a lot about Twitter lately. Everybody has. The popular microblogging service continues to grow rapidly in popularity and seems to be making the transition from a first-adopter favorite to a bona fide mainstream property.

But as it does so, the one topic that can't be avoided: Twitter's lack of a business model. Despite the fact that it has raised a lot of money from venture capitalists, at some point the legions of loyal Twitter users will want to see their favorite service fly under its own power. That means that a scalable and sustainable business model must be developed.

by Patricio Robles 10 February 2009 16:46pm 6 comments

Innovation in search: how Twitter is changing the way people search and engage

Companies, organisations and social media aficionados alike are discovering that Twitter is a great way to reach wide audiences though a long term investment in short sharp communication.

by Ambergreen Staff 09 February 2009 17:20pm 9 comments