Posts tagged with 'usability'
It’s been over two years since I published an article on the Econsultancy blog entitled: Are
retailers following best practice to improve conversion rates?
article I was specifically looking at the checkout processes of a variety
of retailers, and in particular whether or not they have enclosed (or in other words
removed site wide elements and distractions to focus the user) the process.
In this article I have revisited the retailers who featured in this
article to see which of the retailers who didn’t enclose their checkouts then are now using this approach .
Enclosing the checkout is an approach I almost always
recommend my retail clients adopt as a primary way of improving their
checkout funnel conversion rate.
In my Econsultancy blog in January 2010, I said that the newly announced iPad would succeed because of its usability. At that time, the technology press was undecided about whether the iPad would succeed and I was accused of being a ‘dribbling Mac fanboy’.
In the world of online retail, competition is growing and now you can often find the item you are looking for on multiple websites with similar price points.
For this reason, it is important for retailers to improve aspects of their website in order to generate more sales.
UK consumers are incredibly web savvy these days.
After 15 years of e-commerce, there is zero tolerance for sites that don’t
deliver a near perfect experience and, with competitors a click away,
ebusinesses have never had to work so hard to keep our custom.
But this intolerance has built up over a
number of years; it wasn’t like this in the early years of the internet.
What constitutes usability best practice for e-commerce? In fact, what makes something/anything 'best practice'?
I’m the first one to say that I regularly refer to ‘usability best practice’ and best practice is certainly a phrase used often enough by Econsultancy. I thought it would be worth starting a discussion on what you think when they hear this term, and what you feel justifies having the label ‘best practice’.
Or perhaps you feel it should just be banished from our industry!
Improving your site search and navigation can have a dramatic impact on
sales. Not being able to find the product you want is one of the top -
and sometimes overlooked - barriers to conversion.
In this article I've
attempted to summarise what I see as the most important steps to
improving the customer experience. While some require specific
technology, many of these ideas can be implemented on any website.
A few weeks ago, Econsultancy posted a survey on what customers say they want from travel websites.
As the survey outlined, 85% of respondents use the web to research or book holidays, which underlines the importance of the web to the travel sector.
However, there are a few areas where the online user experience on travel sites could be improve, so we decided to take a closer look at what users actually do when booking holidays.
No matter how many times I am involved in user testing sessions, I never stop learning about people's browsing habits and the different aspects of a company’s proposition that affect how people respond to a given website.
Recently we have carried out two days of user testing for a high street retailer, and although these aren’t groundbreaking, what follows are nine key online shopping insights that all nine women (there should have been 10 but we had a late no-show) who took part provided during the test sessions.
This morning I tried in vain to buy some tickets to see the marvellous Fleet Foxes at the Hammersmith Apollo.
Tickets went on sale today and I knew I had to act fast, so promptly headed over to LiveNation, credit card in hand, and was happy to see that the gig hadn’t yet sold out.
Shopping baskets (or shopping carts) are a key part of the customer
journey when shopping online. They are a gateway for visitors into your
Retailers can choose to provide visitors with a wide
range of information, links and other potential distractions, or
alternatively they can keep their shopping basket minimal to focus
purely on checking out.
Based upon my experience of working with a range of blue chip retailers
over the last 10 years, there are a variety of best practice techniques and
types of information to display in order to encourage visitors to proceed from the shopping basket to
the checkout process.
In addition, retailers should look at answering as
many customer questions as possible before they enter the checkout
process, paving the way for a simple checkout that is a formality for