user experience | Internet Marketing Blog

Curate, shape and grow: cultivating your connected TV garden

When it comes to the Connected TV landscape, it truly is a wilderness out there.

Change in how we’re consuming media provides tremendous opportunity for both publishers and content creators looking to reach audiencea.

However, platform fragmentation and a myriad of technical and business constraints ensure that it’s never been so easy to get lost in the cost and complexity.

by Luke Gaydon 16 May 2013 13:57pm 0 comments

Aviva and More Than come top in car insurance site usability study

In the competitive world of online car insurance Aviva and More Than offer the best overall user experience, according to a new report from Qubit.

Using a customised tool that scored 10 of the UK’s biggest insurers out of 100%, the two top performers both scored 76% while Admiral was the worst performer with an overall total of 59%.

Qubit’s ‘Find, Choose, Buy’ framework divides the user journey into three stages. ‘Find’ evaluates the customer search, as well as the possible alternatives on offer; the ‘Choose’ stage analyses information available, particularly on the search results and the product page, helping the customer to select the product.

The ‘Buy’ section then examines the checkout process where the customer completes the online transaction.

by David Moth 25 April 2013 13:35pm 0 comments

Premier Inn's simple iPad app is a useful tool for business travellers

Premier Inn recently unveiled a new iPad app alongside a revamped iPhone version as it seeks to increase mobile sales and repeat bookings.

The hotel chain took more than 100,000 bookings through its iPhone app in 2012 and the updated version has already seen average daily sales conversions increase from 3% to 5.9%.

Designed by Grapple, the new apps feature improved navigation, redesigned booking function, Trip Advisor ratings, the ability to add extras such as breakfast, and a simplified process for booking repeat stays.

The iPhone app has been downloaded more than two million times since it was first launched in January 2011, so to find out what the fuss is about I tried out the new iPad version...

by David Moth 25 April 2013 11:06am 0 comments

37% of consumers think that most mobile sites are difficult to navigate

A new report investigating consumer opinions of mobile commerce has found that there is still a perception that the mobile web offers a poor user experience.

More than a third (37%) of respondents in the EPiServer survey agreed that many mobile websites are difficult to navigate, an increase from 32% in 2011.

The survey also found that consumers are increasingly unforgiving of mobile sites and apps that aren’t up to scratch.

Almost half of respondents (47%) claim that if an app is hard to use they will stop using or delete it compared to 41% in the previous survey.

People apparently have slightly more patience with mobile sites, although 38% still said that they would stop using a mobile site that is difficult to use.

by David Moth 12 April 2013 09:26am 2 comments

Five great UX presentations on Slideshare

While Slideshare presentations can be light on words, many of the most important UX principles still come across through the visuals alone.

Here are some favourites from our internal staff and expert network...

by Ryan Sommer 10 April 2013 10:58am 0 comments

11% of businesses spend more than £100k on UX testing per year

Almost half of businesses (47%) that carry out user experience testing spend less than £10,000 per year on such initiatives, while 7% don’t actually spend anything at all.

In contrast, 11% of businesses spend more than £100,000 each year on UX testing.

The findings come from the Econsultancy and WhatUsersDo User Experience Survey Report, which is based on a survey of more than 1,400 professionals working for brands, agencies and specialist user experience firms.

The report shows that almost half of companies (49%) that run UX testing are planning to increase their budget in the next 12 months, with just 8% planning to spend less on UX testing over the next year.

by David Moth 02 April 2013 12:44pm 0 comments

30+ fascinating stats from Econsultancy's Q1 2013 reports

It’s been Easter this weekend and the clocks have gone forward, signalling the end of Q1 and the beginning of a fresh quarter.

So to mark the shift into Q2 I’ve rounded up the surveys and reports our research team has published so far this year including some of the most intriguing and useful stats.

The topics include mobile strategy, marketing budgets, data driven business culture, user experience and the state of digital in Australia.

So, here are the stats...

by David Moth 01 April 2013 13:09pm 0 comments

Seven techniques for providing a tablet optimised user experience

In ecommerce, tablets are now finally being recognised as an entirely distinct category than smartphones, so the overarching mobile category is no longer relevant.

As such, businesses can’t rely on having a single mobile strategy to cover both devices. Tablet shoppers can expect to be treated to an excellent user experience that fits with the capabilities of their device.

It's a topic we've discussed in more detail in a post about the opportunities that tablets present for marketers, as well as highlighting 10 ecommerce sites that have catered to tablet users by embracing responsive design.

And in order to help sites deliver this experience, Mobify has come up with seven techniques for providing a tablet optimised user experience...

by David Moth 12 February 2013 13:08pm 0 comments

Social commenting shootout: Livefyre Vs Disqus

Social commenting is hot, to the tune of $15m as evidenced by the latest funding round from LiveFyre, a dominant player in the space. This brings the startup’s total funding to $21m.

What exactly do the platforms LiveFyre and their competitor Disqus bring to your website or blog? Is one better than the other in any given area? Should comments even be “real-time” and “social?”

I did a bit of my own investigating, and these results are by no means scientific or conclusive.

I'd love to hear member thoughts (yes use our web 1.0 commenting system) if anyone out there has been using one or the other on their website for extended time and has feedback to share!

by Ryan Sommer 08 February 2013 14:46pm 20 comments

45% of companies aren't conducting UX testing: report

It seems a lot of companies are happy to work on 'hunches' and best guesses when it comes to user experience, with 45% not conducting any UX testing at the moment.