Posts tagged with 'Verisign'
The effectiveness of trustmarks on e-commerce sites depends on customer recognition of the logo, meaning that they are almost useless if you use a lesser known provider.
Stats from Actual Insights suggest that just a handful of trustmark logos are actually recognised by consumers.
Indeed, 76% of survey respondents had not purchased something because they hadn't recognised the logo.
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by Graham Charlton
30 August 2011 11:36am
29 comments