Posts tagged with 'Video'
When a YouTube clip featuring London-based PR firm Borkowski moving offices achieved over 10,000 views, you would be forgiven for thinking that it was a canny piece of marketing by the company.
Not so, apparently. PR Blogger.com reports that the PR firm denies posting the Benny Hill-style clip on YouTube.
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by Graham Charlton
15 November 2006 09:13am
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The makers of lonelygirl15 – the fake teenage video diary which created a huge stir on YouTube this summer – have divulged plans to turn the venture into a real business.
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by Richard Maven
13 November 2006 16:26pm
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In an article called ‘Zune: Falling Down On Cool’ BusinessWeek savages the forthcoming Microsoft device, predicting that “by this time next year, it will be considered a dismal failure”.
And the reason why it will fail? Because it isn’t cool, and neither is Microsoft, says BusinessWeek. It adds that attempting to become cool is the only reason that Microsoft is launching the Zune in the first place.
Authored by Arik Hesseldahl, the article states that “the Zune will be seen for what it is: a me-too product that is expressing Microsoft's envy at not being cool”.
Maybe so, but business isn’t really about ‘being cool’. 'Cool' helps with product marketing and customer aqcuisition, but product quality and lifespan are key to customer retention, recommendations, and repeat business.
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by Chris Lake
10 November 2006 12:32pm
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A new Nielsen//NetRatings report has revealed that young people are the biggest spenders when it comes to online content, with the 16-24 year old age group leading the way.
Overall, UK internet users currently spend an average of £3 a month on downloading content, with videos taking 43% of the market.
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by Graham Charlton
09 November 2006 13:11pm
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Owners of Microsoft’s Xbox 360 will soon be able to watch and download a range of movies and TV shows through their consoles.
Microsoft has announced that it plans to rival Apple by renting and selling downloaded movies and TV shows through Xbox Live, though the video service may well be more about the console wars with Sony's PS3 and Nintendo's Wii.
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by Graham Charlton
07 November 2006 16:36pm
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Online video advertising is seeing rapid growth at the moment, with spending increasing by 83% from last year, according to eMarketer.
US online video ad spending will reach $410 million this year, compared with around $74 million in 2005, says the US-based firm. Spending is predicted to rise to almost $3 billion by 2010.
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by Graham Charlton
06 November 2006 13:59pm
1 comment
Greenpeace protesters gave web users a bird's eye view of their latest online communications campaign when they used a moblog to capture an effort to shut down a power station in Oxfordshire.
Environmental campaigners stopped the flow of coal into the facility at Didcot before dawn on Thursday, then scaled a 600ft chimney in protest against the use of coal-fired stations.
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by Robert Andrews
03 November 2006 17:11pm
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First-time voters at next week's US mid-term elections are being urged to become election observers for the day by posting video from poll scenes to the web using mobile phones.
With over 500 seats being contested across the country, youth social action movement YouthNoise has partnered with new video sharing website Veeker to solicit "veeks", or "video peeks", via email over MMS from polling stations, rallies, protests and parties.
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by Robert Andrews
03 November 2006 17:11pm
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MojoPages, a new social search venture, has adopted a documentary-style videoblog to build buzz around its forthcoming launch, while engaging users even before a beta website has launched, to help with aspects such as design and usability.
The website, which will rank businesses in line with user ratings, aims to improve on standard directory-style services such as Yellow Pages.
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by Chris Lake
03 November 2006 14:21pm
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MySpace founder Brad Greenspan isn't too happy with the censorship creeping into the social networking behemoth, so he has decided to take the matter to the US courts.
Greenspan’s lawsuit accuses the company of censoring users of the world's most popular social networking site by barring references to competing websites, including his own.
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by Graham Charlton
03 November 2006 13:27pm
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