Posts tagged with 'volvo'

Will media agencies sound the death knoll for pure play PRs?

It has been interesting to watch the varied reactions following Volvo’s decision to appoint Mindshare to manage their SEO, digital PR and social media (PR Week May 8). SEO drives the effectiveness of digital PR and vice versa – irrespective of whether this is championed by PR agencies or traditional media agencies.

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by Carolyn Watt 11 May 2009 10:15am 5 comments