Posts tagged with 'World Cup'
It's a multi-platform world, and media companies know it. A growing number of them have developed
But building cross-platform businesses isn't just about building cross-platform properties. Media companies that have built respectable cross-platform properties need to measure just how many consumers use them.
2010 is a big year for the world of sport. Later this month, the Super Bowl will air, next month the Winter Olympics will begin and in June, the World Cup kicks off.
One player will be taking part in all of these events: social media.
Avatar, the sci-fi blockbuster that has already grossed more than $1bn globally at the box office, has rekindled interest in 3D entertainment.
That's because a lot of the buzz around the movie, which can be viewed in a 3D flavor, can be attributed to the 3D experience.