Yahoo | Internet Marketing Blog

Yahoo treads lightly in social with Open Graph integration

Last week, Yahoo brought together a panel led by Patrick Albano, VP Sales of Social, Mobile and Innovation, to talk about how Yahoo is using its own content across social media.

The panel focused on the integration of Facebook’s Open Graph into their home page and the use of Social Bar, a tool that allows advertisers to ask consumers questions through the ads themselves.

by Heather Taylor 27 February 2012 19:24pm 0 comments

Bing and Yahoo's 'Search Alliance': the experts' view

Yahoo has started the process of merging its UK search marketing accounts and search traffic into Microsoft's adCenter, so all search results and ads will now be delivered by Bing.

The migration, which is due for completion at the end of April, means the ad platform will now account for around 6% of UK search traffic.

by David Moth 27 February 2012 12:48pm 2 comments

Do Not Track gains support, but will it really work?

Today, the administration of US President Barack Obama announced a blueprint for a "Privacy Bill of Rights."

The goal: "improve consumers’ privacy protections" and "give users more control over how their personal information is used on the Internet", all the while maintaining the internet's status as an "engine for innovation and economic growth."

To achieve that goal, the president has enlisted the help of some of the internet's biggest names, including Google, Yahoo, Microsoft and AOL.

by Patricio Robles 23 February 2012 19:37pm 0 comments

Major online video players schedule their own upfront

According to some in the tech startup community, television is dead, or should be.

Instead of striking fear in the hearts of executives at the major television networks, it probably brings a smile to their faces. After all, year after year they count billions of dollars in revenues from upfronts as it rolls in.

by Patricio Robles 17 February 2012 17:46pm 1 comment

AOL turns to Yahoo's ad exchange to move inventory

How to compete with Google in the display advertising space? Late last year, three unlikely allies, Yahoo, AOL and Microsoft, forged a pact that would allow each company to sell certain display ad inventory for the others.

At the time, Yahoo and Microsoft decided to use different ad exchanges, while AOL remained undecided.

by Patricio Robles 03 February 2012 17:10pm 0 comments

Google, Facebook, PayPal and Microsoft join forces to fight phishing

Google, PayPal, Facebook, Yahoo and Microsoft, alongside 10 other leading email, security and financial providers, have formed the technical working group, DMARC, in order to reduce email phishing and spam.

The DMARC, Domain-based Message Authentication, Reporting and Conformance, will create internet standards to improve email senders' authentication practices.

by Heather Taylor 30 January 2012 17:15pm 2 comments

Yahoo's five biggest acquisition screw-ups

Q4 financial results have hit us hard this week, from all directions.

Yes it's ridiculous that Apple’s quarterly net profit was larger than Google's Q4 gross revenue ($13bn versus £10.6bn), and yes it's sad to see Nintendo almost triple its estimated losses.

But what of Yahoo? It's still hanging on in there, with control of millions of Yahoo mail accounts and a chunk of display thrown in good measure.

by Vikki Chowney 26 January 2012 16:16pm 6 comments

US job moves: Yahoo, Twitter, Wal-Mart, Salesforce, WPP

Occasionally, you'll see a post on a significant move by company founders and CEOs but for the most part these pages will show you how to make marketing (and the internet) better.

Today marks the first of a weekly digest of the most senior and significant job moves from the past week in the US. After our UK contingency launched their moves digest last week, we thought it was important that we did the same. We all know that a change in who runs a company could affect how we all do our business so we should cover it.

Every Friday morning, starting from today, come to us for the latest in who's flying in to shake things up and who's shuffled off to parts unknown.

by Heather Taylor 20 January 2012 16:08pm 0 comments

All eyes on Yahoo as co-founder Jerry Yang resigns

Yahoo's co-founder, Jerry Yang, has resigned from the company he cultivated for 17 years to pursue new opportunities. This announcement comes only two weeks after the appointment of Scott Thompson as Yahoo's new CEO.

In a statement to the board, Yang wrote, "My time at Yahoo, from its founding to the present, has encompassed some of the most exciting and rewarding experiences of my life. However, the time has come for me to pursue other interests outside of Yahoo."

by Heather Taylor 18 January 2012 17:34pm 0 comments

Yahoo partners on animated sci-fi series

Is Yahoo a media company, or a technology company? It's a question the company has long struggled with.

If you look at the recent appointment of former PayPal president Scott Thompson as CEO, you might suspect that Yahoo is aiming to be a technology company once again.

After all, Thompson was once PayPal's CTO, a VP of technology solutions at a Visa subsidiary and a CIO at Barclays.

But the fact that Thompson is a technologist doesn't mean that Yahoo is ditching its Hollywood connection, cemented during Terry Semel's reign, either. In fact, it's upping the ante with a deal that will see it distributing exclusively a new animated sci-fi series.

by Patricio Robles 10 January 2012 09:44am 0 comments