If you can think of a relevant way to utilise video as part of your
marketing then there's every reason you should.
Research shows that
audiences are extremely comfortable with the medium (YouTube alone makes
up almost a quarter of Google search queries), it's cheap to
distribute, needn't be expensive to produce and ranks highly in the SEO
If you run things properly, then video can drive a huge volume
of traffic to your site.
Here are a few key practices to get you started...
Starting next month, a number of large websites — including MSNBC, Hulu, Yahoo and AOL properties — are set to roll out video ads that allow users to choose which ad they'd like to see before the content they want to watch.
The new format could make users a lot happier with the ads they view online. But more importantly, it will give the sites publishing these ads important insight into which ads work and which don't. But will users enjoy serving as a focus group for internet publishers?
Earlier this month, social media darlings around the internet were singing the praises of Old Spice, with Mashable claiming that the now infamous campaign was the "future of marketing" and that the agency involved, Wieden + Kennedy, had set a "standard marketing experts will admire and follow in the years to come."
Now, various marketing blogs and online news sources are reporting that sales have "fallen by 7%." But, with barely a week gone since Mr Old Spice conversed with "everyone" on YouTube, is it simply too early to predict ROI from the campaign?
Looking at the numbers, it seems the original analysis of the drop in sales may be flawed, given that it's somewhat premature to announce a verdict about the campaign's success or indeed, failure at this stage.
In today's world of fractured audiences, a successful television ad is simply not enough. Brand managers want to see that their campaigns have legs online, in print and on TV. This week, Procter & Gamble ported its popular Old Spice Guy commercials to the social web.
Six months has passed since I chewed out 20+ revised social media stats, so I went back to see if there were any more changes. It turns out that there were, so I’m updating some of the more impressive ones...
Google and PBS NewsHour are teaming up to bring the public into a live interview with Bob Dudley, chief executive for BP’s Response. Dudley promises to respond to questions submitted to CitizenTube by real people, who also have the ability to vote on the questions the most want answers from.
The live event will be webcast Thursday at 3:30 pm ET. Portions will later be aired that same evening on the PBS
NewsHour and will be made available on YouTube.
As brands are realizing, online video ads currently have a strength that old school television ads lack. They can't be fast forward. But that will soon change. This week at Google's “Real-time Bidding, Banner Ads, Google’s Newest Big Business and Burgers,” YouTube's Baljeet Singh revealed that the company's skippable ads are immenent.
That may be sad news for advertisers hoping for a more captive audience online. But Google is betting that giving users more control over their ad experience will improve the quality of online video advertising. And make users pay more attention to the ads they see.