Posts tagged with 'YouTube'
Content may be king but many companies have found that producing and distributing quality content requires a royal bank account.
The plight of the newspaper industry is a good example: news hasn't gone out of style but, for many newspapers, the cost structures associated with producing the news is incompatible with today's market. Costs simply exceed revenues.
After the damage inflicted on its reputation by the YouTube video of its employees' unsavoury conduct, Dominos President Patrick Doyle has responded with a video of his own in an attempt to reassure its customers.
In the YouTube video, Doyle assures us that the employees have been sacked and it will do all it can to avoid a repeat of the incident, but is this enough to recover from the damage that has been done to the brand?
Ford Motor Company was founded almost 106 years ago and it's been through its fair share of ups and downs over the years. But like other auto manufacturers, it's currently in a battle to survive one of the toughest economic environments ever seen.
So it's doing what other great companies have done throughout the years when faced with a great challenge: it's taking a risk. In this case, it's turning to social media.
Hopeful to reel in the big brand, big bucks advertisers, YouTube is working on technology that would link up ads on its own site with spots on television, and even on other web sites.
Google's director of television ads, Michael Steib, is reported by wsj.com as saying the technology would allow
advertisers to buy ads across Google TV, which sells remnant inventory from on-air
commercials, YouTube, and video on other Web sites through a single
interface. Google TV Ads Online is reportedly being tested with a small group of advertisers and will bow within months.
Online, it's all about measurement. From web analytics to advertising, the current economic environment demands it because without measurement, it's all but impossible to calculate ever-important ROI.
Increasingly, 'engagement' is one of the metrics that everyone is interesting in measuring. How are users interacting with your content or ads? How does that relate to your bottom line?
Web video is hot. From the user-generated video content on YouTube to the professional video content on Hulu, everybody loves watching video online.
But achieving real success financially with online video has proven to be much more difficult than achieving popularity.
The Bacon Explosion. Besides the two pounds of bacon surrounding two pounds of sausage and the addition of whatever seasoning you want to add, there were more ingredients than met the grill for this recent viral media success story. However, using it as a mold to replicate other one-off events will not work.
The story behind The Bacon Explosion is more intriguing than its pork fat phenomenon. It has intrigued marketing automation firm Marketbright enough to recuit the co-founder of BBQ Addicts, the ecommerce company behind it, to star in a webinar about social media creation and tracking. The, um, sandwich recipe and associated video have been a blogging and You Tube phenomenon since late January. YouTube logged more than 500,000 page views of the Explosion being cooked and consumed. The company that is responsible for its creation is BBQ Addicts, which has measured 1.5 million page views. But appearing in a teaching role begs the question, how much more detail than excessive amounts of pork fat and frat boy bravado could there have been?
Digital music is the future of the recording industry but sometimes you wonder if we'll make it to the future with all of the fighting that takes place over licensing.
The online music market is no stranger to disputes and the latest is resulting in premium music videos on YouTube being turned off for UK users.
There’s so much talk about social media that it is easy for people to become cynical, perhaps losing track of the fact that it can have a positive impact on your business.
So how can you determine whether a social media strategy is proving beneficial to your business? How do you know that it is working out for you? And is now really the best time to find out?
Rather than focusing on individual social media campaigns, I’d like to look at social media measurement from the perspective of a business that a) buys into social media, b) commits to it over a period of time, and as such c) has an integrated social media strategy. You people know who you are!