Yahoo! has signed a
with mobile phone network 3 to carry its Go 2.0 mobile service on 3G handsets.
The portal announced the new version of its internet search and content application at the Consumer Electronics Show in Las Vegas on Tuesday; it lets users search for pages, directions, listings, news and more from a single interface.
at Mashable reports that Myspace has blocked its members from another third-party service – this time
, an application that lets you see who has been visiting your Myspace profile and view them on an interactive map.
Yahoo! is buying web community service MyBlogLog for over $10m,
Launched in 2005 by Cloudspace, a group of five dispersed across the US, MyBlogLog allows users to carry a badge of themselves around the web that is added to sites for fellow browsers to see when they visit.
Chevrolet and Doritos will buck the trend during the commercial breaks for the Super Bowl on February 4, airing advertisements produced or influenced by their customers.
Google has begun placing advertisements inside clips on its Google Video upload site.
The video of a recent episode of the Charlie Rose show, a programme from the PBS network, is among the first to feature embedded ads that interrupt the clip being watched.
uSuggest is a social shopping site that allows its users to earn commission by reviewing, tagging and recommending products displayed on the site.
Users can tag and recommend products on the site, or add a link to their blogs, and earn commission on any sales the generated by these links. On the face of it, it looks a good way for bloggers to earn some cash.
Growth in internet advertising spend could slow in 2007, according to predictions from the US.
Trend analysis aggregator eMarketer suggests online advertising will grow from $16.4bn in 2006 to $19.5bn this year.
Several UK portals have formed a partnership to act as a distribution channel for large-scale voucher and discount campaigns.
The CouponNET service, created by online vouchering company Couponstar, will see it hosting ‘voucher galleries’ on third party sites and effectively creating a UK affiliate network focusing purely on freebies and discounts.
Mobile marketers have been warned they must ditch intrusive SMS ads in favour of text-message coupons, quiet banner ads and ad-supported widgets if their straight-to-phone messages are to succeed.
A report published by technology research firm Forrester after Christmas found that 79% of mobile users surveyed are "annoyed" by the prospect of receiving advertising on their handset.
John Woods is the CEO of Synature, a UK firm developing ‘attitudinal matching’ solutions for etailers and portals.
Like a cleverer version of Amazon-style book suggestions, its technology offers a social search tool for internet shoppers to find products that similarly-minded people recommend. Companies can also use it to segment their customer bases and target users with personalised content and advertising.
We spoke to John about a new partnership Synature has formed with MyTravel to provide holiday ideas to its customers, and to ask him a bit more about the technology.