Shazam announced today that it now has more than 400m users globally, driving 15m Shazams (or tags) every day.
This follows Shazam's recent claims that it generates $300m in digital music sales every year, which is 10% of the digital music market.
It has been terribly busy today. The now leading media engagement company has also announced its ‘top Shazamed songs of 2013’ list, as well as its ‘top Shazamed artists of 2013’, ‘top Shazamed songs driven by television’ and ‘2014’s new artists to watch’ lists.
Brands no longer have an option over whether or not they provide social customer service as consumer demand dictates that complaints and queries are at least acknowledged even if they are ultimately dealt with via a different (less public) channel.
A new study by IMGroup found that fashion retailer Next currently provides the best overall social customer service among brick-and-mortar retailers, followed by Argos and Marks & Spencer.
Next was the top performer on Facebook and the second best on Twitter, which are the two channels most commonly used for social customer service.
All of the retailers in the report had a Twitter presence, with seven of them operating a dedicated customer service feed. Only Superdrug and Boots do not use Twitter for customer service or complaint handling.
Copywriting is just one of the elements that combine to make up an effective ecommerce product page.
The product description needs to be informative and sell the benefits of the item, while also being concise enough to retain the customer’s interest.
Copywriting also goes some way to contributing to a brand’s identity, as the tone and type of language used will impact how customers perceive the site.
To show the extent to which the quality of copywriting varies among major retailers I’ve pulled together nine examples of product descriptions for the same pair of Levi 510 skinny jeans.
Pretty sounding search algorithm updates (Hummingbird, Panda, Penguin...) have plunged many digital publishers into peril as their content plummets out of search engine results pages in consequence.
The decline in visitors impacts the performance of ads, which hits revenue. Under pressure from the publisher and ad sales team, the media title’s SEO and editorial teams try to reverse engineer Google’s update and work out new tactics that will improve their search engine performance.
In the main, quality publishers producing compelling shareable editorial need not worry too much about Google algorithm updates. Google’s focus has generally been to prioritise quality content.
However, a key objective of the Hummingbird update is to accommodate the fact that more searches are being conducted, and more content is being consumed, on smartphones.
As people are beginning to use their smartphone’s voice recognition functions to actually talk to Google search apps, Google has started to respond to search terms given in natural speech, a key part of the Hummingbird update.
'Big whoop', right? No. Massive whoop, especially for the 68% of the UK’s 175 top publishers do not have a digital site that displays effectively for mobile devices.
It's Friday again, so here is a collection of statistics for you to enjoy.
This week it includes click-and-collect, live chat, online travel bookings, mobile privacy, Facebook ads, and ecommerce this Christmas.
And for more digital marketing stats, check out our Internet Statistics Compendium.
Research has identified that just over 1% of an ecommerce site’s users contribute 40% of its revenue.
By analysing 950m page views from more than 123m website visits, the research found that whilst this 1.06% of total visitors generate four tenths of a site’s income, there are a further 20% of site visitors who will visit regularly, but never make a purchase.
So what are the traits of these very different consumers and how can you use this information to convince them to shop more, not less?
The weeks running up to Christmas Day are some of the busiest of the year for retailers, counting for a huge proportion of total annual sales.
This year, however, the US is expected to see a slight downturn in spending per family during the holiday season due to lingering uncertainty after the recent government shutdown.
On average, shoppers will spend $737.95 on presents, decorations and food for the festive season, which is about 2% less than 2012 according to the National Retail Federation.
With this year’s festive season presenting retailers with a bit of a challenge, it is also providing them a great opportunity to build real and lasting brand value and to win over such a precious customer base.
UK based online fashion store Fallen Hero recently launched a new responsive website and has experienced a 143% rise in revenue on tablets alone.
We humble lot at Econsultancy have been trumpeting responsive design as the key way for ecommerce to capture the fast increasing mobile and tablet owning market for a while now, and many brands are reaping the rewards already.
Let’s take a deeper look at one of the newest additions to the responsive design club, and then see if the rest of the stats back up our claims.
As a small business owner you're in a great position to start exploiting social media for all its worth, adding much sought after personalisation and relevance at an integral stage of your development.
Although social media can be a fairly time consuming practice depending on how many platforms you choose to use, it's also the key way for a small business to develop awareness, raise its profile, gauge its market and interact with existing and future customers.
As the UK is celebrating its first Small Business Saturday on 7th December 2013, here is the second in a series of posts that takes a look at each individual social media platform in turn (last week we looked at Twitter for small businesses) and highlights how you can achieve the best from each one.
This week: Pinterest.
A couple of weeks ago, Centaur Media plc, owner of Econsultancy and Marketing Week among other things, appointed Andria Vidler as the new CEO.
Andria’s previous roles include chief executive of EMI Music UK & Ireland and MD of Magic Radio and Capital Radio. So plenty of general management and leadership experience.
But she has also been Marketing and Business Development Director at BBC Sport, CMO at Bauer Media, and is a Council Member for the Marketing Group of Great Britain. So a marketer who has become CEO.