36% of consumers read marketing emails on mobile
More than a third of consumers (36%) read marketing emails on mobile, according to new research .
According to digital agency Steel, this rises to 55% among 18-34 year olds, highlighting the fact that brands need to optimise their email marketing for mobile devices.
The stats are supported by a Knotice study we reported in April which found that 27% of emails are opened on mobile devices.
Steel’s report found that almost 40% of those who read emails on mobile said they did so if the subject line sounded interesting.
Ten interesting digital stats we've seen this week
I've rounded up some of the most interesting digital marketing stats I've seen this week.
Stats include multi-screen usage, mobile email, online returns, buying patterns of tablet users, social media customer service and Twitter's mobile user numbers.
This week's top six infographics
Here's a round up of some of the best infographics we've seen this week.
We have infographics on Facebook's IPO, bounce rates, keeping users engaged with your emails, tag management, and some great mobile stats.
If you can't quite read the text, click on the images to see a larger version...
Content trends: six things everyone’s talking about
We're nearly halfway through 2012 and there are some clear content trends emerging.
Here are the top six hot issues we’re discussing with content owners…
How will the new “cookie” tracking regulations affect email?
The new e-Privacy Directive which came into force last May has spurred some exciting dialogue in the online marketing world. The Directive has been called many things (some not so polite) but one of the few certainties about it, is its confusing and unclear language.
The ICO, in an attempt to turn it into something people can work with, has produced a number of guidance documents to help online marketers. This has mostly (and unsurprisingly) been written with websites in mind, although it has become clear that the Directive could affect other types of online activity as well.
Email marketing is one of those “other types” and plays a key part in the marketing efforts of most online marketers and e-commerce businesses. The questions most online marketers are now asking; how will email be affected and how can we work towards complying with the regulations?
Is Google selling leads in the UK?
Every so often a simple Google search reveals a hint at a new Google initiative.
In recent months we've seen various different types of ad extension formats and it seems that selling leads rather than clicks could be the next big push in Google's continuing search for revenue streams away from the simple click.
Peter Bell from Fuse Lead Marketing (@fuselead) recently alerted me to an interesting discovery which seems to have appeared over the last few weeks in the UK.
If you are signed into one of Google’s services (LeadPoint uses Google for email) you might stumble across a new type of ad extension in the top ranked ads – namely a way for the advertiser to capture your contact information and permission to contact you without clicking through.
Demand for digital marketing freelancers soars: trends
Hiring online freelancers for marketing roles and projects is a trend that has experienced significant growth over the last year.
We’ve seen a 106% increase in digital marketing jobs posted on Elance for the 12 months leading up to March 2012. And, the increase from UK businesses was even greater (124%).
There has also been a 215% increase in marketing jobs completed and a 188% increase in client spend.
In the first of a series of monthly posts, I'll look at more trends in digital marketing jobs...
Sears site review: the good, the bad and the ugly
I've been taking a look at the Sears website from a user experience perspective to see what the retailer does well online, and where it can improve.
I've highlighted some excellent features on the site that other online retailers could learn from, some relatively minor irritations that would annoy users, and problems that may make users abandon the site.
Overall, the site performs well and contains some excellent features, such as proactive use of live chat.
However, even with the best sites, there is always room for improvement...
Mobile email stats: infographic
Mobile email is becoming more important for marketers, with 88% of people checking their email via mobile on a daily basis.
Despite this, many companies have yet to adapt to this trend. Our recent Email Marketing Census found that 39% had no strategy for mobile email, while 48% were unaware how many of their emails were opened on phones.
This infographic from Return Path contains some useful stats on the use of mobile to view emails...
Is time running out for email append?
What do you do if you have a large volume of your customer database which has no email address alongside it, or has an email address that is no longer valid?
You obviously want to find up to date email addresses for these customers and the most popular (cheap) way of doing this, is to use an email append service.
This seemingly innocent process has taken a bit of flack recently, first being soundly thrashed by the Messaging Anti Abuse Working Group (MAAWG for short) and then very publically pilloried by Experian Cheetahmail.
So what has caused this to happen? And what should you consider before embarking on an email append project?
