Digital Marketing Blog | Econsultancy

Bing is an untapped venue for ecommerce videos

Bing, the search engine created by Microsoft, is gaining traffic, although it’s no Google yet. However, not many e-commerce companies are placing their product videos on this newer search engine.

Now that Bing is powering searches on Facebook’s Graph Search, it’s a good time to get your videos indexed in Bing. Here’s how to do it.

by Melody King 16 May 2013 17:10pm 4 comments

How should publishers respond to link removal requests?

Thanks again to Panda, Penguin etc, it seems many webmasters are panicking about links they have obtained in the past, or have been pulled up by Google as a result of over-zealous link building.

As a result, we are receiving many more link removal requests than we ever used to, ten or so in the past couple of months.

To be frank, these requests are annoying, and I'm also a little put out that they see this blog as a risk to them. Chris Lake touched upon this recently and, as he says, 'a lot of folks seem to have a bad case of The Fear'.

I thought it was worth exploring this issue in more detail, so I've asked a few SEO experts for their views...

by Graham Charlton 16 May 2013 10:34am 9 comments

Six ways you can fail at data driven marketing

Data driven marketing is not as much easy as we think.

You’ve heard the buzzword, and you probably think you’re doing data driven marketing as we speak. But the reality of the situation is that most marketers aren’t actually data driven.

Taking Peter Drucker’s “What gets measured, gets managed” at face value is dangerous. Mere measurement isn’t actually enough. Data driven marketers measure for the right reasons.

And so, with that in mind, here are six reasons you (might) fail at data driven marketing.

by Pratik Dholakiya 15 May 2013 16:44pm 4 comments

Is guest blogging becoming risky?

After Penguin hit a lot of sites hard last year, it seems many SEOs have turned to guest blogging for alternative methods of link-building.

I see this in the volume of requests I get for guest posts on this blog, and Google presumably sees this in the volume of new links it is seeing from guest blogging.

It seems that Google is now taking a serious interest in guest blogging, so what are the risks for the bloggers and the sites hosting guest articles?

I've been asking some SEO experts for their views on the potential risks and how to avoid them...

by Graham Charlton 13 May 2013 11:23am 29 comments

Google is showing more news results within searches

Often when you perform a search, Google will incorporate current relevant news stories within the search engine results pages under the heading ‘News For’.

For sites that carry any sort of news, these news results are an excellent opportunity to increase search visibility and traffic.

by Marcus Tober 10 May 2013 09:58am 1 comment

Tips to enhance B2B digital strategies

When it comes to the B2B realm, the word “digital” is still considered a bit taboo. A good majority of B2B companies have yet to totally integrate digital strategies into their overarching marketing efforts.

Don’t get me wrong—some in the B2B sector really get it, such as Dell, American Express, GE, among others.

But why is it that so many B2B executives feel that digital marketing won’t help them take their business to new levels?

by Natalie Dold 10 May 2013 06:33am 1 comment

15 tips for getting the best out of your guest bloggers

Post Panda and Penguin, guest blogging has become a more popular tactic for link-building, and I see the evidence of this in my inbox every day.

We value the contribution of guest bloggers on this blog as they have been responsible for some of our best content, but it's important to manage guest writers well for the benefit of both parties.

Here are 15 tips to help you to make the most of guest posts...

by Graham Charlton 09 May 2013 13:05pm 3 comments

Announcing The Digitals awards shortlist

So, after reading through a whopping 850+ entries, we have decided upon a shortlist of 156 for our Digitals Awards.

All entries were judged during the first phase by Econsultancy's internal staff then sent to our external judges, comprised of some of the finest minds in digtal marketing and ecommerce.

The judges work at firms such as House of Fraser, John Lewis, Poke, Santander, LBi. BSkyB, Samsung and more (You can see the full list here).

There have been some really fantastic things going on in digital in the past year or so, and we believe that the shortlist represents real innovation and best practice in our industry.

Well done to all who have been shortlisted, and commiserations to the others who just missed out (some by very narrow margins).

The winners will be announced at our Awards night on June 27...

by Graham Charlton 09 May 2013 11:34am 3 comments

Q&A: HopStop CEO Joe Meyer on data and successful marketing #IMW13

As part of our Integrated Marketing Week speakers series, we have a great line up of experts in the digital and integrated marketing space.

Our fourth interview features Joe Meyer from HopStop, the number one ranked transit app in iTunes and Google Play.

Here Joe gives us the low down on working with big data and marketing smart when you are a small team.

by Ryan Sommer 03 May 2013 14:06pm 1 comment

Why SEO still has a place in a content driven world

It isn’t the first time SEO has been squared up against another discipline as if they are in opposition with each other.

I’m sure you remember this post in Smashing Magazine, The Inconvenient Truth About SEO, where a deep misunderstanding of what SEO actually is, expressed itself as a diatribe against the industry.

I see posts like this, albeit not quite as high profile, popping up all the time.

by Peter Meinertzhagen 03 May 2013 09:55am 18 comments