Posts in 'Search Marketing - Organic/Natural (SEO)'
Ragy Thomas is the president and CTO of interactive services at email marketing company
Epsilon
, which is ramping up its presence in the UK and Europe.
We spoke to Ragy and Ted Wham (SVP and GM of EMEA at Epsilon International) about the firm's recent $435m purchase of mail order company Abacus, plans to become a multi-channel agency, making the giant step across the Atlantic, and increasing demands from clients in the email marketing space.
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by Richard Maven
13 February 2007 13:32pm
1 comment
Some early thoughts from me on our deal with iCrossing.
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by Arjo Ghosh
12 February 2007 13:50pm
0 comments
Spannerworks, a leading UK search marketing agency, has been acquired by the US digital agency iCrossing in a deal worth “well in excess” of £10 million, the Spannerworks CEO has told E-consultancy in his first interview about the deal.
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by Linus Gregoriadis
12 February 2007 08:00am
0 comments
Spending by North American advertisers on search rose 62% to $9.4bn last year, according to new figures from the
Search Engine Marketing Professional Organisation (SEMPO)
.
The group estimates that SEM spending – including paid placement, paid inclusion, SEO and the purchase of technology platforms - will double by 2011, at an aggregate spending total of $18.6bn.
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by Richard Maven
09 February 2007 09:31am
0 comments
Property search engine
Zoomf
has landed a second round of financing from web investment fund
Howzat Media
.
The move will see Hugo Burge, Howzat’s co-founder and vice chairman of price comparison site Cheapflights, joining Zoomf’s board.
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by Richard Maven
08 February 2007 18:10pm
0 comments
Have you bothered to register a personalised URL for your company on Myspace? If not, you’re not on your own.
Major brands such as McDonalds, Cingular, Nike and Pepsi – as well as Myspace itself – appear to have been too slow after the site allowed users to create their own extensions to Myspace.com.
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by Richard Maven
08 February 2007 14:27pm
2 comments
Lots and lots of people use Google AdWords, and have more recently layered Google Analytics over the top. But the search giant has confused these users by re-defining a well-defined business metric: 'ROI'.
This has led to confusion within companies - and at worst, caused Google AdWords users to think their campaigns are more profitable than they are, and thus pump more money into Google while decreasing their own business' profitability.
So has Google 'done evil' this time?
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by Deri Jones
07 February 2007 13:36pm
1 comment
Congratulations to Vinny Lingham and the team at incuBeta, the Cape Town-based internet marketing group, which has secured a £1.75m investment from HBD Venture Capital.
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by Chris Lake
06 February 2007 13:32pm
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European mobile phone networks could start their own mobile search service as they consider how to increase revenue from search advertising, according to a report.
The companies will use the 3GSM World Congress, the world's largest mobile industry exhibition and conference, in Barcelona next week to consider a joint initiative aimed at replacing lost revenue from falling access costs with that from on-the-move ads.
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by Robert Andrews
05 February 2007 12:41pm
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According to figures from US-based firm ClickForensics, click fraud is continuing to rise, reaching 14.2% in the last quarter of 2006, the highest level all year.
Q4 numbers from the Click Fraud Index suggest that the overall industry average click fraud rate was 14.2%, compared with 13.8% for the third quarter, 14.1% for the second and 13.7% for the first.
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by Graham Charlton
01 February 2007 13:16pm
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