Posts in 'Search Marketing - Organic/Natural (SEO)'
One of the questions we asked in the UK Affiliate Census (published this week) was whether or not respondents believed that 'Google was damaging the affiliate marketing industry'.
A third of affiliates (34%) agreed with this statement compared to 26% who disagreed.
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by Linus Gregoriadis
24 January 2007 11:34am
0 comments
The UK Affiliate Census Report, published this week by E-consultancy in association with Affiliate Program Advice, contains all sorts of information which we hope will be of great interest to the affiliate community.
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by Linus Gregoriadis
23 January 2007 09:26am
3 comments
In a largely unexpected move,
Yahoo! Search
has reduced its minimum cost per click from 10p to 5p in the UK, in a bold attempt to regain share in the search advertising market from Microsoft’s recently launched adCenter and Google’s AdWords.
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by Damon Lightley
19 January 2007 12:32pm
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For a long time we at E-consultancy have been banging the drum of how powerful 'traditional' PR and
Online PR
are as forms of online marketing. Particularly in terms of driving search activity and natural search rankings.
So I was interested to read which terms were the most searched for on Google in 2006...
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by Ashley Friedlein
16 January 2007 18:56pm
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The first annual SEO World Championship starts today, sponsored and arranged by Eastpoint Media, a Swedish SEO company.
As well as providing some useful publicity for Eastpoint Media, the contest aims to highlight the advantages of SEO.
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by Graham Charlton
15 January 2007 13:42pm
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UK newspapers are becoming increasingly aggressive in their Google strategies, with more and more buying search terms to direct readers looking for news stories to their websites.
Back in October, we covered an article by Heather Hopkins at Hitwise UK, which looked into The Sun’s search marketing strategy. The article showed how the tabloid was pursuing a more aggressive paid search strategy, with some success.
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by Graham Charlton
15 January 2007 11:11am
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Asda parent Wal-Mart is reportedly placing banner ads on under-fire BitTorrent trading site The Pirate Bay.
Sweden-based The Pirate Bay grew into the world's largest torrent tracker last year, doing a roaring trade in illegally shared TV shows, movies and more. Law enforcers shut the site down in May, but it resurfaced, more popular than ever, just days later to torment the entertainment industry again.
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by Robert Andrews
15 January 2007 08:17am
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Google looks set for another ad partnership with a social networking site – although this one's not on the same scale as the huge, £500m deal it struck with Myspace last year.
Bambi Francisco reports that the search giant has tied up an agreement with Friendster, one of the first social networking ventures, but one that has since fallen way behind the likes of Myspace and Bebo.
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by Richard Maven
11 January 2007 15:03pm
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I foolishly took a trip into central London on Saturday, to try and find a new cricket bat at Lillywhites. As I’ve been abroad for the past few years and only recently returned to the UK, I didn’t know that the store had undergone some severe changes.
Suffice to say it is not a rewarding experience - particularly for anyone looking for sporting equipment rather than clothing, and for anyone with a pram. It's so full you can hardly get down the aisles, and the one lift it has doesn't go to all floors...
Anyway, this unhappiness could have been avoided, of course, if Lillywhites had its own website and I’d been able to check its selection beforehand.
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by Richard Maven
09 January 2007 12:43pm
4 comments
Search marketing company MIVA yesterday announced that it has chosen to end its partnership with Yahoo! in favour of Google.
Yahoo! had been providing search advertising for MIVA since 2001 but this will end as of January 27, when MIVA will begin a new two year deal with Google.
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by Graham Charlton
05 January 2007 13:38pm
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