Digital Marketing Blog | Econsultancy

Web 2.0 – what are the metrics for successful ‘engagement’?

There has been a lot of talk recently about ‘engagement marketing’, particularly in relation to Web 2.0 and social media.

But what are the success metrics of engagement marketing online? How does one measure engagement?

by Ashley Friedlein 24 October 2006 13:14pm 5 comments

Google launches custom search tool for sites

Google has launched a free tool allowing websites and blogs to offer customisable searches to their users.

Site owners signing up for the service can ‘paste’ it into their webpages and select the sites they want included in searches.

by Richard Maven 24 October 2006 09:41am 0 comments

Branded sites more valuable for advertisers - OPA survey

New research from the Online Publisher’s Association claims that visitors to its member's branded content sites are more sought-after consumers than those who use portal sites, such as Yahoo.

The research, carried out by DJG Marketing using data from Nielson/Net Ratings and MRI indicates that visitors to the OPA sites bought more frequently and spent more money across several major categories including, entertainment, financial services, travel and automotive.

by Graham Charlton 23 October 2006 12:44pm 0 comments

Google News adds blog searches

Google has given a boost to the blogging community by highlighting its blog search service on Google News.

The move, which took place over the weekend, has seen links to the one year old service added to the front page of Google News and at the end of search results.

by Richard Maven 23 October 2006 12:33pm 1 comment

Google eats up 25% of US internet ad revenue

Google’s advertising revenue is predicted to rise dramatically this year in the US, outstripping its nearest rival Yahoo by some distance. Google is expected to account for a quarter of US online ad revenue for the first time this year.

The search engine behemoth is projected to take home $4 billion of the expected $16 billion US online advertising market, according to predictions from eMarketer, an online marketing research company.

by Graham Charlton 18 October 2006 10:36am 0 comments

Blog Round-up: McDonalds eaters get virus, and Yahoo!'s small business scheme

A summary of the major stories doing the rounds throughout the blogosphere today...

by Richard Maven 17 October 2006 18:03pm 1 comment

The Google algorithm, according to Rand Fishkin

Rand at SEOmoz is one of our favourite search marketing gurus and has just published a rough outline of the Google algorithm, using a combination of guesswork and reverse engineering.

by Chris Lake 17 October 2006 15:59pm 0 comments

California sun to power third of Googleplex

The world's biggest search engine is set to become America's biggest solar energy-producing office space when it begins converting its headquarters into a massive solar electricity park next month.

by Robert Andrews 17 October 2006 12:53pm 0 comments

The Sun outstrips rivals via paid search marketing

Heather Hopkins from Hitwise has some interesting statistics about The Sun’s success this month in driving traffic to its site through paid search marketing. The tabloid outstripped its online media rivals in this area by some distance.

Heather reveals that The Sun received 20% of its traffic from paid search, whereas other news and media sites achieved no more than 3% of traffic in the last month by the same method.

by Graham Charlton 17 October 2006 11:26am 0 comments