Making tag management work for you: new report & infographic
The digital world is complicated and website tags sit at the heart of online businesses and marketing. In fact, effectively managing website tags, or tracking pixels, is fundamental to digital marketing.
In the ROI of Tag Management, a new report released today in partnership with Tealium, we explore the role, challenges and opportunities for technology in handling vendor website tags.
Start Me Up! A profile of Achoo
Achoo is a social network which allows its users to brag about their achievements and build up a profile which will help attract future employers.
The site was launched by Andrus Purde, and I've been asking him about Achoo, its business model, the challenges of launching, and his future plans.
The 'four pillars' of agency maturity
Econsultancy's Progression of Agency Value report looks at the challenges faced by agencies as they attempt to adapt to a rapidly changing market.
The report, published in association with Adobe, presents a broad-based model for agency maturity incorporating the essential component areas arising from the research (data, technology, skills and culture).
I'll summarise these four 'pillars' of agency maturity after the jump...
Is your mobile app better than your website?
The apps versus mobile websites debate isn't going away any time soon.
It's not an either-or proposition, and companies that get too focused on picking a winner may lose sight of more interesting and important subjects that apps and the mobile web have created.
Firefox follows Chrome, plans to remove favicon from address bar
It's certainly hard to label it an 'important' part of a website, and in many cases, it's not even noticed, but for some, there's a special place in the heart for the favicon.
Proving this point, there is no shortage of websites that offer up favicons for download, or which allow users to turn their own graphics into favicons. And if you're a web designer, chances are a client has asked you to create one from scratch.
Adobe takes CS6 into the cloud with Creative Cloud
Software is a multi-billion dollar industry but that doesn't mean it hasn't changed dramatically in the past several years. From the rise of the app store to software-as-a-service, how software is bought and sold has been evolving rapidly.
That creates both opportunity and challenges for software's biggest players.
Knowledge, due diligence are the keys to using the cloud
From infrastructure-as-a-service (Iaas) all the way up to software-as-a-service (SaaS), more and more companies are heading into the cloud.
There are plenty of good reasons. Using a cloud offering can often reduce a company's technology capex, and pay-as-you-go pricing is an attractive proposition for companies burned in the past by large, expensive technology initiatives.
Why online projects fail
Problems rarely kill projects. What kills them is failure to recognise and address problems.
A colleague said recently that online projects fail for three main reasons – poor governance, weak communication or problematic technology, and in roughly equal proportions.
I’m not sure I agree about the proportions, but the categories feel useful.
For a start, each has its own distinctive failure modes.
Just 23% of web users would say yes to cookies
Websites applying opt-in consent mechanisms to comply with the EU E-privacy directive will have a hard time convincing users to accept cookies, as just 23% of respondents said they would be happy to say yes to cookies.
One major issue with this directive is public awareness of what cookies are and what they do. Suddenly, web users will be seeing messages about cookies all over the place, accompanied with references to tracking, privacy etc.
There is a need for education about cookies and online privacy in general, but that very process may be a turn off for many users.
To gauge possible public reaction to the implementation of cookie compliance measures, we conducted an online survey, using the Toluna Quick survey tool.
The survey accompanies the launch of our new report, The EU Cookie Law: A guide to compliance, which looks at how businesses can adapt to the directive.
The results suggest that businesses have a lot of persuading to do in order to convey the benefits of the cookies they use on their websites, and to persuade users to opt-in, or at least not to opt-out.
Five tips for finding a co-founder
With Silicon Valley partying like it's 1999, it's no surprise that everyone wants to be entrepreneur.
Maybe you have a great idea for an app, or know precisely how to disrupt a big industry with a new cloud-based software offering. Unfortunately, if you weren't born writing Ruby on Rails applications and Python scripts, the only thing standing between you and a $1bn acquisition is having a real product.
And so it goes that Silicon Valley is filled with two groups of entrepreneurs today: the cool kids who have the chops to build stuff and the non-technical entrepreneurs who want to team up with them.
