Digital Marketing Blog
The re-launch of
Yahoo! Local
in the US this week saw the search giant try to regain its footing in the battle for local traffic by firmly aiming to position itself as a major local portal.
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by Duncan Jennings
17 August 2007 08:30am
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We’ve just published our 2007 Search Engine Marketing Buyer's Guide
and the sector is looking as healthy as ever.
We forecast that UK spending on Search Engine Marketing will increase 58% this year to £2.22bn - and although that growth rate is down from 65% in 2006, the market still looks to have plenty of room for growth in the future.
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by Richard Maven
16 August 2007 16:00pm
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Just under 50% of online customers abandon their purchases during the checkout process - one of the biggest causes of lost revenue for online retailers.
While many of the reasons for this are beyond the control of the retailer, such as comparison shopping by users with no intent to buy, there is still much that can be done to reduce abandonment rates.
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by Graham Charlton
16 August 2007 14:51pm
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Dance brand Ministry of Sound claims to have been generating clickthrough rates as high as 5-9% after launching pre-roll online video ads - well higher than the industry average for banners of under 1%.
We asked head of digital sales Jim Haysom a few questions about its video advertising, and other ways it plans to monetise its rich media content.
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by Richard Maven
16 August 2007 12:56pm
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PeekYou, another recently launched people search engine, has updated its people search functions and improved the navigation on its site, and now has over 50m searchable profiles.
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by Graham Charlton
16 August 2007 11:00am
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A number of well known companies and political partites have been accused of altering their entries on Wikipedia, in order to cover up previous misdeeds, or to make their rivals' entries less appealing.
A new tool developed by the California Institute of Technology can find out about the editors of Wikipedia entries by comparing the net addresses of editors on Wikipedia to a known database of IP addresses.
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by Graham Charlton
16 August 2007 10:39am
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‘Web-savvy’ small businesses are twice as confident about their future prospects than those that have yet to establish an internet presence, according to a survey by web directory thebestof.
The poll (via startups.co.uk) found companies that were using the net expected to expand by an average of 41% over the next year, while firms not doing so only expected 20% growth.
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by Richard Maven
16 August 2007 09:52am
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Mark Kuhillow asks whether user generated environments could become the affiliates and media owners of tomorrow.
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by Guest Author
16 August 2007 09:00am
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Shopify, a website that allows users to set up their own e-commerce store with integrated payments, has launched an online marketplace for shoppers to search for products from all Shopify's stores.
Shopify, launched back in April, provides a similar function to French startup Zlio, allowing users to set up, stock and personalise stores, using a range of templates.
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by Graham Charlton
15 August 2007 17:02pm
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Behavioural targeting will give the best returns when a wide variety of on and off-site factors are pulled into the equation.
The technology can give great results with site content and isn't just something you should be asking your ad network about.
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by Mark Simpson
15 August 2007 16:07pm
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