Digital Marketing Blog
News Corporation is reportedly considering a deal with Yahoo! that would see the group transferring its social network MySpace to Yahoo! in return for a 25% stake in the combined company.
The Times is reporting that negotiations between the two companies are tentative, and may be under threat after Terry Semel's replacement by Jerry Yang as Yahoo CEO.
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by Graham Charlton
20 June 2007 10:50am
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Any decision on a website's navigation is critical to usability, findability, accessibility and SEO. It can be difficult to undo if you select a poor design. So usable navigation is best established early on in a web project.
There are many different examples of main navigation systems, (i.e. the main method for accessing content in different site sections) but the 'three Cs' of convention, consistency and context are important whatever the design.
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by Graham Charlton
20 June 2007 10:00am
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Google Maps has created a facility that allows users to add reviews and ratings for listed businesses.
The search giant's maps site has long aggregated consumer views from reviews sites around the web, but now allows users to add their own views directly on the map.
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by Robert Andrews
20 June 2007 09:00am
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Britons who refuse to shop online due to security fears could be missing out on annual savings of £175m to £375m, according to a government study.
The Office of Fair Trading's Internet Shopping study (pdf) found a high level of worry among consumers about risks involved in using credit cards to make web payments - but it's worry that is often unnecessary.
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by Robert Andrews
20 June 2007 08:28am
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Trivop, the recently launched video guide for hotels, has just closed a round of early-stage funding from angel investors.
According to Travolution, the French startup has received around EU600,000 (£405,000) from seven angel investors including Loic Le Meur, chairman of Six Apart Europe; Morten Lund, who has previously invested in Skype; and the founders of Pixmania, Steve and Jean-Emile Rosenblum.
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by Graham Charlton
20 June 2007 08:25am
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I'm compiling a list of the biggest mistakes marketing professionals make when planning, writing and commissioning social media content. The results will be announced at next week's Online Marketing Show. If you have a strong opinion to share on copywriting 2.0, then this is for you...
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by Catherine Toole
19 June 2007 14:44pm
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MyStrands, a music recommendation site based in Spain, has announced that it has received $25m (£12.5m) in second round funding.
This round was led by 25 year-old Spanish media mogul Antonio Asensio, who owns Grupo Zeta, the third largest media group in Spain, and brings the total funding raised by MyStrands to $31m (£15.6m).
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by Graham Charlton
19 June 2007 12:00pm
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E-consultancy this week publishes its Online Retail Checkout Special Report, a must-read for e-commerce site owners who want to understand how they can reduce abandonment rates.
Here, Dr Mike Baxter, the author, talks about some of the key issues and problem areas associated with checkouts - and some of the 'quick wins' for etailers.
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by Linus Gregoriadis
19 June 2007 11:14am
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Google has announced a philanthropic initiative aimed at reducing carbon emissions by popularising electric-powered cars.
Part of the google.org philanthropy project, RechargeIT is offering $1m to think-tanks looking at ways to drive up use of electric and hybrid vehicles.
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by Robert Andrews
19 June 2007 11:00am
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Italy's online tourism industry was thrown into chaos when thousands of tourism websites were shut down by a software infection that takes over users' computers.
Nicknamed 'The Italian Job' by security experts, the attack began last week and claimed around 10,000 sites by Monday morning.
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by Robert Andrews
19 June 2007 09:58am
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