Digital Marketing Blog
Search Engine Marketing helps site owners meet their various online marketing objectives such as generating leads, sales or simply building awareness.
There is more to search engine optimisation than just marketing, as companies can derive many business benefits from using SEO. Let’s take a look at a few...
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by Graham Charlton
13 July 2007 14:35pm
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Yahoo! has completed its acquisition of online ad exchange Right Media; giving it a boost in its battle with Google and others in the internet ad space.
The deal, first announced in April, sees the web giant picking up an ad sales platform that it claims is used by more than 20,000 buyers and sellers a day.
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by Richard Maven
13 July 2007 14:30pm
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Brands are still an important influence on online consumers, according to a new study by AOL and the Henley Centre.
However, the research also asserts that customers are becoming less loyal to brands as a result of their online experience.
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by Graham Charlton
13 July 2007 14:00pm
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Yahoo! engineers had to start fixing a bug in a new live search feature, just a day after announcing the addition.
Yahoo! Search's Kevin Lee introduced the new Search Suggest function, which offers suggestions on search terms as a user types.
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by Robert Andrews
13 July 2007 13:00pm
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Google has announced it will ban online advertisements for an appetite suppressant that has come under fire in medical circles.
The search giant contacted some advertisers to inform them it would stop taking ads for ephedrine-based products "in the coming weeks".
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by Robert Andrews
13 July 2007 12:00pm
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European start-up Tvtrip, which provides online video guides for travellers, has received $4.8m (£2.3m) in funding from Balderton Capital and Partech International.
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by Graham Charlton
13 July 2007 11:00am
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The average time between a customer first visiting an etailer and completing their purchase has risen over the past two years, according to a new study.
ScanAlert's Digital Window Shopping Report found that shoppers take an average of 34 hours and 19 minutes from the first visit to purchase, according to an analysis of 2.6m online sales.
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by Graham Charlton
13 July 2007 09:20am
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Admiral, parent company of insurance comparison site Confused.com, has reportedly decided to end talks over the sale of a stake in the company.
The Telegraph reports that Admiral had received approaches from interested parties about a deal for the site, but was reluctant to relinquish control over its strategy.
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by Graham Charlton
13 July 2007 09:14am
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Second Chance Trees, a Second Life project that aims to help preserve endangered rainforests, has been selected as a finalist in the American Express Members Project competition.
Second Chance Trees was conceived by social media agency Converseon, in partnership with Plant It 2020, and encourages Second Life residents to plant virtual trees at Second Chance Trees Island.
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by Graham Charlton
13 July 2007 09:02am
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Many of the UK's charities are failing to make the most of the internet, according to E-consultancy's second annual
Charity Website Benchmarks
report, with research conducted by iConcertina.
The study found that many charity sites have improved in terms of usability and communication, but there is still a lot of work to be done when it comes to transparency and accessibility.
Some 120 charity websites were benchmarked across six core areas: usability, accessibility, communication, transparency, responsiveness and integration. We'll look at some of the headline findings after the jump...
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by Graham Charlton
12 July 2007 13:49pm
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