Digital Marketing Blog

How much traffic does my competitor get?

Even if you had a spy in the heart of your competitor's e-commerce team, you might struggle to answer this question.

It's far from impossible that your competitors are neither appropriately recording their web traffic nor confident in which metrics to analyse.

by Andrew Girdwood 12 July 2007 10:00am 10 comments

Navman tests transactional banner ads

Creative agency Fhlame says it has achieved promising results from early tests of transactional banners - ads that allow customers to make purchases without having to click through to an online store.

A trial campaign for satnav company Navman produced a 15%+ response rate on three motoring websites in the month up to July 10th, according to Fhlame.

by Graham Charlton 12 July 2007 09:37am 0 comments

Facebook developers to profit from VC interest

US venture capital firm Bay Partners has launched AppFactory, a program that will invest in developers creating applications for the Facebook platform.

The FT reports that Bay Partners is looking to make up to 50 investments of between $25,000 to $250,000 (£12,000 to £120,000) to help developers build Facebook applications.

by Graham Charlton 11 July 2007 16:44pm 1 comment

Google adds developers' Mapplets to maps

Google Maps has launched an on-site applets platform that could do for the mapping tool what Apps have done for Facebook.

Mapplets are mini web applications that can be bolted on to extend a user's Google Maps experience with a range of new functions, from petrol prices to Manchester's Metro system.

by Robert Andrews 11 July 2007 14:30pm 0 comments

Last.fm signs content deal with Sony

Internet radio station / social network / E-consultancy's favourite web app Last.fm has concluded a content deal with Sony BMG, which the company's extensive back catalogue available to Last.fm listeners.

This deal will give Last.fm, which now has around 20m worldwide listeners, the largest music catalogue of any online radio service.

by Graham Charlton 11 July 2007 14:10pm 0 comments

AdWords Agency Secrets Revealed!

As the owner of a search marketing agency, I am constantly trying to find ways of increasing the awareness of search within the marketing community.

For too long now search marketing agencies have hidden their knowledge behind a wall of technical jargon in an attempt to keep ownership of these techniques, but this practice is holding back the growth of our industry.

by Shane Quigley 11 July 2007 14:02pm 0 comments

ASOS reports 85% rise in sales

Online fashion retailer ASOS has recorded some impressive results for the 12 months to March 31, 2007, and has seen sales rise by 85% over the last three months.

Year on year, ASOS reported a rise in profits of 116% to £42.6m, while pre-tax profits grew by 144% to £3.4m. In addition, its customers' average order values increased from £39.32 to £43.80 in the same period.

by Graham Charlton 11 July 2007 13:58pm 0 comments

Women find net indispensable part of life

The internet is becoming increasingly indispensable for women, with over two thirds (66.1 percent) saying their lives would be disrupted if they had to go without the web for a week.

Burst Media's study of 1,800 women aged 25 and over found four out of five females go online between 7am and midnight.

by Robert Andrews 11 July 2007 13:56pm 0 comments

Moneysupermarket.com valued at £1bn in advance of IPO

Financial comparison website has been valued at £1bn in advance of the planned share offering on July 31.

The FT reports that Moneysupermarket plans to sell around 40% of the company's shares to pay off debts and release capital. Shares will be priced at between 170p and 210p.

by Graham Charlton 11 July 2007 13:55pm 1 comment