Digital Marketing Blog
Downing Street's YouTube channel has achieved a "milestone" one million video views since it was launched back in May.
Weekend visits by the new prime minister to a hospital and a children's centre took the site, a brand partnership with the Google-owned video sharing network, passed the seven-figure mark.
Read more...
by Robert Andrews
05 July 2007 11:10am
0 comments
A major estate agency partner has pulled out of Tesco's newly launched property website, concerned that Tesco's practice of listing private seller's homes for £199 conflicts with its own business.
Read more...
by Graham Charlton
04 July 2007 17:21pm
10 comments
RSS feed management service FeedBurner is abolishing charges for two of its premium features, now that it is owned by Google.
TotalStats and MyBrand, which give users extended data and on-site feed URLs, were previously available under FeedBurner's PRO package at a cost of between $3 and $14.
Read more...
by Robert Andrews
04 July 2007 16:39pm
0 comments
Online auction site eBay has launched an online classifieds site in the US, putting it into competition with Craigslist.
Kijiji will be available in 220 cities across the US, providing listings for a range of products and services free of charge.
Read more...
by Graham Charlton
04 July 2007 13:20pm
0 comments
Global CD sales fell sharply in 2006 and, though downloads of music are on the increase, overall music sales declined.
Figures from the IFBI, the global music industry association show that total music sales fell 5% from $20.7bn (£10.25bn) in 2005 to $19.6bn (£9.73bn) last year.
Read more...
by Graham Charlton
04 July 2007 13:17pm
0 comments
When implemented properly a paid search campaign can be an effective method of attracting new customers and repeat business, and offers the fastest way of getting to the top of the search rankings.
Companies can derive many benefits from paid search, some more obvious than others. Let’s take a look at a few…
Read more...
by Graham Charlton
04 July 2007 12:43pm
0 comments
Social commerce helps underscore two important centres of gravity that marketing professionals should orbit themselves around.
Read more...
by Sam Decker
04 July 2007 12:42pm
0 comments
The affiliate marketing industry is showing its teeth, bringing in an estimated £2bn worth of e-commerce sales in 2006.
With an estimated 80% of this coming from only 20% of affiliates, there is a lot of power being held by only a handful of players.
Affiliate marketing is now, more than ever, in need of good communication skills to ensure that clients are getting the cut through needed with ‘super affiliates’ - the big hitters having a huge impact on your online returns.
Read more...
by Guest Author
03 July 2007 18:02pm
0 comments
Richard at Read/WriteWeb reckons Digg needs editors, and judging on the quality of some of the submissions we can see that he has a point. But Digg prides itself on being entirely user-generated and automated, so we have a conundrum here.
Should Digg change its business strategy by allowing pesky humans to moderate, tweak and ‘improve’ submissions by other, less-grammatically sound humans?
Or, should it rely on automation and better functionality to help reduce these issues?
Read more...
by Chris Lake
03 July 2007 14:38pm
0 comments
Scott Switzer is the co-founder of open source ad serving company OpenAds. Launched several years ago as the tech arm of Unanimis, it has long been billed as a threat to online ad networks by giving publishers more power to pick the ads they display. Twenty five thousand of them are now using the site.
Here, Scott talks about OpenAds’ upcoming move into new formats, as well as its recent funding by a group of well-known VCs.
Read more...
by Richard Maven
03 July 2007 11:32am
1 comment
