Digital Marketing Blog

PR firm adopts 'social media press release'

Online PR firm webitpr has devised a 'social media news release' - a press release specifically designed for the internet.

The webitpr release claims to be the first of its kind to be released in the UK, and was inspired by a template produced by last year by Todd Defren at US PR firm SHIFT Communications.

Stephen Davies, who maintains an excellent online PR blog, is the subject of the release - he has joined webitpr.

by Graham Charlton 25 June 2007 18:17pm 0 comments

Paid search - brand term strategies

Research has shown that branded search terms can offer the highest conversion rates, so it is vital that you are making the most from your brand searches.

While you may already rank well in the organic search results for your brand-related terms, it can still be useful to buy your terms for paid search.

Here are six recommendations for brand term strategies:

by Graham Charlton 25 June 2007 15:36pm 0 comments

Spotplex launches Digg competitor

Spotplex is a recently launched news aggregator that offers an alternative to the Digg model where users submit and vote on stories. Instead, articles are ranked by the number of pageviews they receive.

by Graham Charlton 25 June 2007 15:15pm 0 comments

Blinkx launches 'Adsense for videos'

Video search engine Blinkx has launched an Adsense-like platform called AdHoc in a bid to raise revenues from the content in its index.

The system uses speech recognition technology to place contextual ads next to or inside web videos on sites.

by Richard Maven 25 June 2007 13:27pm 0 comments

LinkedIn to open up its platform

Business network LinkedIn is reportedly planning to open its platform to developers over the next nine months.

LinkedIn founder and chairman Reid Hoffman told Dan Farber that he wants to create a way for users who spend time on Facebook to get LinkedIn notifications.

by Graham Charlton 25 June 2007 12:54pm 0 comments

Blue sky thinking from Expedia artists

Online travel site Expedia gathered hundreds of budding artists in Trafalgar Square, London, for a summertime outdoor branding campaign.

by Robert Andrews 25 June 2007 09:46am 0 comments

Business.com could sell again for new record

Domain name Business.com could sell for between $300m and $400m this year, according to a report in the Wall Street Journal.

The name went for a then record $7.5m when it was bought by two entrepreneurs at the height of the dotcom boom in 1999.

by Robert Andrews 25 June 2007 09:44am 0 comments

eBay to limit Google ad spend

eBay has resumed advertising on Google after the two companies’ well-publicised clash earlier this month, but all is not forgiven.

The online auction company said it would use Google’s ad platforms in a “much more limited way” and focus more on rival ad services.

by Richard Maven 25 June 2007 09:41am 1 comment

Survey highlights customer response issues

UK online retailers have widely differing levels of speed and accuracy when dealing with customer enquiries, according to a new study.

A test of leading etailers by Talisma found 45% failed to reply to customer emails, while only 47% of those that did provided "accurate and complete information" in their responses.

by Richard Maven 22 June 2007 15:52pm 2 comments