Digital Marketing Blog

Blockhunter matches homebuyers and sellers

Blockhunter is a recently launched property site that, instead of listing a range of properties for sale, reverses the process and helps sellers find buyers looking for a home in a selected area.

by Graham Charlton 14 June 2007 08:54am 1 comment

New rewards scheme launches in the UK

Webloyalty, a US company which provides online discount and rewards schemes, has moved to the UK and signed its first UK client, Interflora.

With the deal, Interflora's customers can opt into Webloyalty’s Shopper Discounts and Rewards scheme, which offers cashback discounts of up to 40% off online purchases.

by Graham Charlton 13 June 2007 13:38pm 2 comments

New search engine focuses on Paypal merchants

Shopping search engine Thefind.com has launched a new service for consumers to browse products exclusively from merchants that accept PayPal payments.

by Graham Charlton 13 June 2007 12:24pm 0 comments

Apple looks to tap Bebo for music downloads

Apple is looking to tap into social networking sites as an e-commerce channel after striking a deal to distribute music with Bebo.

From today, Apple’s iTunes service will be embedded into the Bebo website – allowing its users to buy music from artists that have a Bebo profile and whose music is available via iTunes.

by Richard Maven 13 June 2007 11:56am 0 comments

Major search engines deliver dramatically different results

The big search engines deliver search results that are dramatically different, according to a new study.

The report, conducted by metasearch engine Dogpile and technology provider InfoSpace, found that first page results on Google, Yahoo!, MSN, and Ask overlap by less than 1%.

by Graham Charlton 13 June 2007 10:46am 2 comments

Strategies for finding the right email frequency

Stefan Pollard at Email Labs has written a good article that looks at the factors that dictate how often you should send marketing emails.

Clearly, finding the right frequency for emails is vital - emailing customers too often can put them off, while not emailing often enough can cause the same problems.

by Graham Charlton 13 June 2007 10:01am 0 comments

Yahoo! goes blue for search results

Yahoo! is testing a new design approach for its search pages, topped by a distinctive shiny blue bar.

by Robert Andrews 13 June 2007 09:56am 0 comments

Google Analytics out of beta, new features added

Google's Analytics traffic analysis web software has come out of beta and has added a number of new features.

The previous iteration of the service, which was rolled out in November 2005 after Google acquired Urchin, was plagued with problems but will now be switched off on July 18.

by Robert Andrews 13 June 2007 09:23am 0 comments

Nestoria used as an example of Google Maps API

Congratulations to UK property search engine Nestoria following the news that it has been selected by Google for a case study on the use of the Google Maps API.

by Graham Charlton 12 June 2007 15:05pm 0 comments

ITV launches first phase of on-demand service

ITV is currently in the middle of a revamp of its online offering, and has today launched the first part of its on-demand 30-day TV catch-up service.