Digital Marketing Blog

Daily Mail launches travel website

The Daily Mail has launched TravelMail, a new site that provides reviews, user-generated content, and a booking service for holidays, flights and car hire.

by Graham Charlton 16 May 2007 11:00am 3 comments

RobotReplay, TapeFailure join visual metrics new-wave

Web 2.0 developers have launched the latest in a growing line of visual usability and metrics tools.

Nitobi has rolled out RobotReplay and TapeFailure has also released its product; both allow website owners to play back video recordings of visitors' browsing sessions.

by Robert Andrews 16 May 2007 10:00am 4 comments

Lessons learned from around Europe

Across Europe, marketers have successfully overcome their particular challenges in email marketing by understanding how people use digital communications and by looking at the extent to which the internet has been adopted.

In the UK, writes Antonio Ferrara, we can take valuable lessons from these approaches to develop strategies that can help us gain the trust and attention of audiences.

by Guest Author 16 May 2007 08:48am 0 comments

MySpace announces new video channels

MySpace has announced the launch of branded video channels, having concluded deals with some big name content providers. The videos will be featured in a new section within MySpace Video.

Deals have been done with content owners including National Geographic, Reuters, IGN and The New York Times. The focus, for the moment at least, is on news and lifestyle content.

by Graham Charlton 16 May 2007 08:39am 0 comments

Multivariate Testing and A/B Split Testing - who provides it?

We're seeing growing interest from site owners in doing A/B split testing and multivariate / multivariable testing - for landing pages, for product pages, for buying processes, for e-mails and so on.

But who are the service providers out there specialising in offering such solutions?

by Ashley Friedlein 15 May 2007 18:20pm 25 comments

Daily Telegraph launches blogs for readers

The Daily Telegraph has launched MyTelegraph, a new service that enables readers to set up and personalise their own blogs.

MyTelegraph

by Graham Charlton 15 May 2007 14:37pm 1 comment

E-commerce all dressed up, going far

Clothes hunters helped grow US e-commerce by a quarter in 2006 - and there is no sign of that kind of increase letting up, according to a new report.

The e-commerce sector grew to $220bn, beating expectations by five percent but showing the same rate of growth seen in 2005, according to a survey conducted by Forrester for the National Retail Federation.

by Robert Andrews 15 May 2007 13:46pm 0 comments

Interview with Jakob Nielsen

In this interview, usability guru Jakob Nielsen takes aim at RSS, Flash and the design failings of the consumer electronics industry.

He calls Google's non-search products a "hotch-potch of weird stuff". He digs into sex and segmentation. And he also reveals his day rate...

by Richard Maven 15 May 2007 12:54pm 39 comments

Europe 'lags behind' on cross-border e-commerce

Europe is struggling to deal with cross-border e-commerce, according to a new report by the Internal Market Committee of the European Parliament.

Despite the potential for online shopping across Europe, consumer confidence is low when it comes to buying online from abroad - only 6% do so, the report says.

by Graham Charlton 15 May 2007 11:16am 1 comment

AdMob shakes up Coke mobile campaign

Coca-Cola has picked mobile advertising exchange AdMob to deliver user-generated video ads to consumers' handheld devices.

The new campaign targets mobiles with video functionality, displaying Coke banner and text link ads on content sites and linking to a branded landing page.

by Robert Andrews 15 May 2007 09:47am 1 comment