Digital Marketing Blog

Google inks partnership for better govt. info access

Google is working with US state governments to make online information more easily accessible to citizens.

The search site partnered with Arizona, Utah, California and Virginia so that "information that previously did not appear in a casual Google search will now appear when searching for results on relevant topics ranging from education to health to property records or regulations", Reuters reported and Google announced.

by Robert Andrews 30 April 2007 09:10am 0 comments

Google ads used in spyware phishing scam

Unscrupulous advertisers have used Google AdWords banners in an attempt to obtain internet users' bank account details.

Exploit Prevention Labs, an internet security firm, found ads had been purchased against keyword search results like "betterbusinessbureau" that linked through to a spyware applet that would dupe users into entering account details into fake online banking pages.

by Robert Andrews 30 April 2007 09:06am 0 comments

Yahoo! buys online ad exchange Right Media

Yahoo! has followed in the footsteps of Google with the purchase of an online ad exchange, taking control of US-based Right Media in a whopping $680m (£340m) deal.

Yahoo! made a strategic investment of 20% in Right Media in October last year, and today’s announcement will see it buying the rest of the firm.

by Richard Maven 30 April 2007 08:16am 0 comments

IT departments 'struggling with Web 2.0'

Senior executives have become aware of the potential business benefits of 'Web 2.0', but many IT departments often lack the resources and expertise to create more interactive web applications.

These are the findings of an Economist Intelligence Unit (EIU) survey of over 400 senior execs on corporate adoption of Web 2.0.

by Graham Charlton 30 April 2007 07:59am 0 comments

Democrat aims to revoke US gambling ban

A bill has been introduced in the US Congress which aims to legalise online betting run by licensed operators.

Democrat Barney Frank yesterday introduced the Internet Gambling Regulation and Enforcement Act 2007, though he will face quite a struggle to get the bill through Congress.

by Graham Charlton 27 April 2007 13:14pm 2 comments

On-site Search – is it only about search?

Your on-site search tool should act like a human, not like an advanced search engine, writes Tal Rubenczyk.

by Richard Maven 27 April 2007 11:20am 0 comments

Google confirms YouTube ad plan

Google has confirmed it is in the process of testing ad formats for video sharing site YouTube with the aim of introducing them in the summer.

Chief marketing officer Suzie Reider told the ad:tech conference in San Francisco the site was testing pre-roll and post-roll bumper ads, before and after video clips.

by Graham Charlton 27 April 2007 11:17am 0 comments

Freeads.co.uk hires Lastminute.com marketing alumni

Freeads.co.uk has appointed two former Lastminute.com marketers to senior positions.

Duncan Horton, formerly head of marketing at the travel e-tailer, becomes chief executive, while former head of retail marketing Stuart Parish becomes marketing director.

by Robert Andrews 27 April 2007 10:53am 0 comments

Joost gets major advertisers on board

Joost, the P2P internet TV service launched by Skype founders Niklas Zennstrom and Janus Friis, has concluded a series of deals with major advertisers.

ClickZ reports that Joost has signed three-month contracts for pre-roll and overlay ads with firms including Coca-Cola, General Motors, Nike and Visa.

by Graham Charlton 27 April 2007 10:48am 0 comments