Digital Marketing Blog
A renewed savaging of the blogosphere seems to be in full swing judging by some recent posts in the mainstream press. One, by a writer I have a lot of time for, specifically caught my eye.
In a post originally titled ‘Is Web 2.0 a threat to civilisation?’ (since changed to ‘The web is dead; long live the web’, or, via Australian IT, ‘Anarchy of distance’), Brian Appleyard of the Sunday Times explores the idea that great damage is being done to the people of the world by, erm, rounded corners?
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by Chris Lake
24 April 2007 17:41pm
3 comments
According to a new threat analysis report by web security firm ScanSafe, a high number of blogs contain potentially offensive content, while 6% of blogs hosting malware.
To fit into ScanSafe's definition of offensive content, a blog merely has to include a single post containing profanity. Under this definition, this blog would be considered offensive, as would the average Sunday newspaper.
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by Graham Charlton
24 April 2007 13:57pm
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Charlene Li of Forrester Research has recently published a study into levels of participation in social media, with a view to helping develop more effective social media strategies.
For the report into Social Technographics, she has produced the 'Participation Ladder':
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by Graham Charlton
24 April 2007 13:47pm
1 comment
DoubleClick is set to release the first European version of its annual Touchpoints study, which looks at the main influences behind consumers' purchasing behaviour online.
So we spoke to the company's director of research and industry relations Rick E. Bruner for a sneak preview.
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by Richard Maven
24 April 2007 13:23pm
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Agencies specialising in search engine optimisation (SEO) will be heartened by recent E-consultancy research which shows that the majority of companies are committed to more investment in natural search.
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by Linus Gregoriadis
24 April 2007 12:02pm
1 comment
Moveme.com is a new website which aims to take the hassle out of moving house in the UK, by providing a tool that allows you to plan all aspects of the process.
The site provides a 'diary' to help you to arrange all aspects of the house move - getting quotes from removal firms, redirecting your mail, organising surveys, and so on.
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by Graham Charlton
24 April 2007 11:46am
7 comments
Yell.com has launched an affiliate scheme with the aim of attracting more traffic to its 2m-strong business listings database.
The search site said partners would receive a fixed monthly payment in return for placing a banner ad with search controls on their site; those who do not meet Yell's criteria will not receive any income, however.
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by Robert Andrews
24 April 2007 09:33am
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Crocs, the brightly-coloured, lightweight shoes, have become the most searched-for fashion item in the UK.
Hitwise reported an eight-fold increase in the number of "croc" queries since February, with most uptake seen as summer approaches.
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by Robert Andrews
24 April 2007 09:31am
1 comment
Google is now the world's most powerful brand, according to
market research
by Millward Brown in conjunction with the FT.
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by Graham Charlton
24 April 2007 09:28am
1 comment
The world of market research is undergoing a rapid transformation as a result of online survey technology. But marketers need to make sure that they are providing a survey experience in line with consumers' increased expectations.
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by Linus Gregoriadis
23 April 2007 13:31pm
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