Digital copy is underappreciated, underrated and - astonishingly - still the poor cousin of the web relaunch process.
Launching a new website is a daunting prospect, so this week we have a four part series guiding you through the pitfalls and best practice strategies to make your new project a success.
There are many factors that can affect a website's conversion rate, from obvious, common sense problems to issues that require more detailed analysis.
Sometimes little things can make a big difference - we present ten tips to up your conversion rates:
The Cruel Drama 2.0 says "there's nothing quite like kicking a company when it's down," so with this week's Review, I thought I'd do something different by adding insult to all the injury Google suffered this week.
Those of you who read
this week probably heard about the campaign against Marks & Spencer by Britain's biggest union, Unite.
Anybody who knows about internet marketing probably wondered why a story about somebody using Google Adwords to bid on a brand name was such big news, myself included.
Professional social network LinkedIn has launched a series of changes to its homepage and added a new system of navigation.
quarterlife, the online video series that debuted on MySpace and became the first to be picked up by a TV network, made its TV premiere on NBC on Tuesday.
But it did not produce the type of history its creators and NBC were hoping for - according to Returers, the premiere "marked the network's worst time-period performance in at least 17 years and has thrown the show's fate into imminent jeopardy."
From reading the business press it would be fair to assume that customer experience is high on the agenda of many business executives.
But is that really the case or are too many senior managers just talking the talk and not walking the walk? Is your company one of those that is just paying lip service?
Read on to see if your company passes this tongue in cheek test.
Last month, the Web Analytics Association (WAA) released a global survey showing that seven in ten companies were planning to increase their spending on web analytics this year.
We asked WAA president Richard Foley a few questions about where that cash is likely to go at a time when companies are struggling to recruit experienced analytics staff.
The BBC today launched the new drag and drop-tastic version of its homepage, packed with Web 2.0 features and the ability to customise content.