Digital Marketing Blog

Viacom sues Google for $1bn

Viacom has sued Google for $1bn (£517m) over what it claims is "massive intentional copyright infringement" on YouTube and has asked for an injunction to stop any more of its videos being uploaded to the site.

This is the first major lawsuit to be filed against Google since its acquisition of YouTube, although it was not entirely unexpected.

by Graham Charlton 14 March 2007 08:49am 0 comments

Wiki launched for video SEOs

Blinkx has just published a whitepaper and wiki to help you make your videos search-friendly.

Video is expected to be a major area of investment for publishers and marketers this year and, luckily, optimising it seems to involve stuff you’d already know.

by Richard Maven 13 March 2007 16:20pm 0 comments

Affiliates close rank after ASOS CEO calls them "grubby"

ASOS CEO Nick Robertson has managed to offend the entire affiliate marketing community by describing some of them as "grubby little people in grubby studios".

by Linus Gregoriadis 13 March 2007 15:41pm 15 comments

More brands target social networking sites

Almost 50% of brand marketers will target social networking sites this year, a new report by JupiterResearch says.

The group predicts that adoption of social marketing tactics will increasingly see brands competing for attention on sites like Myspace and Bebo.

by Richard Maven 13 March 2007 14:38pm 5 comments

Tokelau is web's riskiest destination

A group of tiny islands in the South Pacific is the most dangerous place on the web, according to security firm McAfee.

An interactive map produced by the company shows Tokelau’s .tk domain has the highest proportion of nuisance sites that are tracked by its SiteAdvisor security software.

by Richard Maven 13 March 2007 14:38pm 0 comments

Oldest UK ISP Pipex on the block

British ISP veteran Pipex looks set to be snapped by any of an array of larger broadband sharks set to circle the company.

Pipex, which emerged in 1991 as the UK's first commercial internet service provider, has appointed an investment bank to consider options that could include a sale.

by Robert Andrews 13 March 2007 12:39pm 2 comments

Google launches TV ads, creeps up on ITV

Google has started selling adverts on television as the search giant continues to expand its reach to other media, according to reports.

Sources told Wall Street Journal that Google is buying ad time on a small cable service, Astound, in Concord, California, then re-selling commercial breaks to advertisers under an auction system.

by Robert Andrews 13 March 2007 08:21am 0 comments

Nokia launches mobile ad network

Nokia has announced the launch of a new advertising platform that allows marketers to plan and manage ad campaigns across a wide number of mobile phone configurations.

The Nokia Ad Service aggregates several mobile web publishers, including nokia.mobi, that can be sold to advertisers as ad space in a single package.

by Robert Andrews 12 March 2007 09:11am 0 comments

SplashPress buys Tubetorial and Cutline theme

London-based blog agency Splashpress has acquired web video tutorial site Tubetorial as it continues to augment its blog community offerings.

As well as snapping up Tubetorial from social media marketer Brian Clark of Copyblogger for an undisclosed sum (likely to be small), Splashpress also acquired the popular Cutline WordPress theme, produced by Clark's Tubetorial partner, designer Chris Pearson.

by Robert Andrews 12 March 2007 08:43am 0 comments

ROI: find time to track it… and for sandwiches

After a long day in meetings across London with some of our key agency clients, I’ve been reminded how much email marketing is done in a rush.

Timelines are tight, and agencies' clients can be very demanding. As I write this, I’m returning to Oxford on the train with a grumbling stomach, a victim of a packed schedule and over-running meetings.

by Henry Hyder-Smith 09 March 2007 11:34am 0 comments