Digital Marketing Blog

Fox Interactive acquires online ad firm

Rupert Murdoch's Fox Interactive Media has bought interactive advertising technology company, Strategic Data Corporation.

SDC specialises in the delivery of online advertising, and its technology will be used to serve FIM's network of sites, including MySpace.

by Graham Charlton 23 February 2007 11:10am 0 comments

Google and CC partner for video remixes

Creative Commons and Google in the UK have joined to invite Britons to produce videos depicting life in the country.

Mix & Mash, a new competition, asks people to delve into the vaults of freely-available, CC-licensed video clips and remix footage to make a film on the theme "Britain Rules, Britannia Sucks".

by Robert Andrews 23 February 2007 10:37am 0 comments

Podvertising to grow despite few listeners

In-podcast advertising is set to grow to over five times its current value by 2011, according to a new report.

An eMarketer study forecast US advertising spend targeted toward podcasts will reach $240m by 2008 and $400m by 2011. That is despite pessimism over the popularity of podcasts amongst audiences.

by Robert Andrews 23 February 2007 08:25am 3 comments

Ad-supported video losing ground to downloads

A new study carried out by Adams Media Research predicts that fees generated by downloads of TV and movies will exceed that from adverts on free programming.

The US study predicts that advertisers will spend $1.7bn (£871m) on internet video streams to PCs and TVs, while movie and TV downloads will generate consumer spending of $4.1 bn (£2.1bn) by 2011.

by Graham Charlton 22 February 2007 16:03pm 0 comments

UK sports social network launched

A UK-based sports social network, iSporty, has been launched, offering members a combination of interactive content and sports news, as well as forums and photos.

The site, which was previously called tiredandtested.com, says it is aimed at people who play sports at every level.

by Graham Charlton 22 February 2007 16:01pm 0 comments

Google adds Docs & Spreadsheets to Apps package

Google has added Google Docs & Spreadsheets to its Google Apps On Your Domain offering, in another sign of the search giant's slow, mythological creep toward a Web 2.0-style Office rival.

Google Apps allows site administrators to issue users with white-label installations of Google's Gmail, Calendar, Talk, Start Page and Page Creator services, with apps accessible from the owners' domain name rather than on google.com.

by Robert Andrews 22 February 2007 09:53am 0 comments

ITV joins Sky on MySpace

ITV is using MySpace to promote one of its new entertainment shows, Comedy Cuts.

The new comedy showcase on ITV2 is linking to profiles on the social networking site for each of its 50 contributors - comedians, writers and stand-ups featuring throughout the show.

by Robert Andrews 22 February 2007 09:08am 2 comments

'Silver surfers' up in arms over road pricing

The recent petition against the proposed introduction of road pricing, which has gathered over 1.5m ‘signatures’, has led to a huge rise in traffic to the 10 Downing Street website.

Heather Hopkins from Hitwise has looked into the traffic to the road pricing petition website over the past month, and the demographic data reveals some interesting facts.

by Graham Charlton 21 February 2007 19:03pm 0 comments

Q&A: Bill Urschel, CEO of new online ad exchange, AdECN

Bill Urschel is the head of AdECN, the online ad exchange set to launch in the UK at the beginning of next month.

By introducing the auction model to display advertising, he hopes to benefit advertisers, agencies, ad networks and publishers. Ten sales houses have signed up to trade on the exchange when it goes live.

We caught up with him while he was over in London recently, to talk about why he chose to launch in the UK before the US or China, what political and technical challenges he faced, and what impact AdECN might have on the overall ad market.

by Richard Maven 21 February 2007 11:42am 0 comments

Big brands not doing the business on eBay

Several big brands including Orange, B&Q and 3 seem to have been underperforming on eBay recently, posing questions about the effectiveness of their stores on the auctioning site.

The companies have been using eBay to sell surplus or reconditioned stock - items that can no longer be sold to high street customers but have huge appeal to bargain hunters.

by Graham Charlton 21 February 2007 11:36am 4 comments