Digital Marketing Blog

UK sports social network launched

A UK-based sports social network, iSporty, has been launched, offering members a combination of interactive content and sports news, as well as forums and photos.

The site, which was previously called tiredandtested.com, says it is aimed at people who play sports at every level.

by Graham Charlton 22 February 2007 16:01pm 0 comments

Google adds Docs & Spreadsheets to Apps package

Google has added Google Docs & Spreadsheets to its Google Apps On Your Domain offering, in another sign of the search giant's slow, mythological creep toward a Web 2.0-style Office rival.

Google Apps allows site administrators to issue users with white-label installations of Google's Gmail, Calendar, Talk, Start Page and Page Creator services, with apps accessible from the owners' domain name rather than on google.com.

by Robert Andrews 22 February 2007 09:53am 0 comments

ITV joins Sky on MySpace

ITV is using MySpace to promote one of its new entertainment shows, Comedy Cuts.

The new comedy showcase on ITV2 is linking to profiles on the social networking site for each of its 50 contributors - comedians, writers and stand-ups featuring throughout the show.

by Robert Andrews 22 February 2007 09:08am 2 comments

'Silver surfers' up in arms over road pricing

The recent petition against the proposed introduction of road pricing, which has gathered over 1.5m ‘signatures’, has led to a huge rise in traffic to the 10 Downing Street website.

Heather Hopkins from Hitwise has looked into the traffic to the road pricing petition website over the past month, and the demographic data reveals some interesting facts.

by Graham Charlton 21 February 2007 19:03pm 0 comments

Q&A: Bill Urschel, CEO of new online ad exchange, AdECN

Bill Urschel is the head of AdECN, the online ad exchange set to launch in the UK at the beginning of next month.

By introducing the auction model to display advertising, he hopes to benefit advertisers, agencies, ad networks and publishers. Ten sales houses have signed up to trade on the exchange when it goes live.

We caught up with him while he was over in London recently, to talk about why he chose to launch in the UK before the US or China, what political and technical challenges he faced, and what impact AdECN might have on the overall ad market.

by Richard Maven 21 February 2007 11:42am 0 comments

Big brands not doing the business on eBay

Several big brands including Orange, B&Q and 3 seem to have been underperforming on eBay recently, posing questions about the effectiveness of their stores on the auctioning site.

The companies have been using eBay to sell surplus or reconditioned stock - items that can no longer be sold to high street customers but have huge appeal to bargain hunters.

by Graham Charlton 21 February 2007 11:36am 4 comments

US shoppers happier in online stores

Customer satisfaction with e-commerce sites improved for the second year in a row, according to the American Customer Satisfaction Index (ACSI) released by the University of Michigan.

Online retail achieved a score of 83 on ACSI's 100 point scale, while offline retailers scored 74.4. The survey was carried out in conjunction with ForeSee Results.

by Graham Charlton 21 February 2007 11:16am 2 comments

Wrigley's lauches Wii adver-games

Chewing gum maker Wrigley has launched a digital marketing campaign with a difference, rolling out a series of games on Nintendo's Wii games machine.

The company opened its CandyStand mini-games portal on the console's Internet Channel.

First launched in 1997, it includes a selection of brand-laden games like Altoids Sheep and The Great Flying Mintini. Availability on the Wii means players will be able to use Nintendo's innovative wiimote controller to interact with the features.

by Robert Andrews 21 February 2007 11:12am 2 comments

Visual shopping from BrowseGoods

BrowseGoods.com is a new site from US startup Dotted Pair, which aims to create a visual shopping experience. The site was launched in beta last week.

Rather than displaying the first ten product listings, and asking the user to click 'next' to see the rest, BrowseGoods attempts to recreate the in-store shopping experience by freely allowing you to browse hundreds of items at once.

by Graham Charlton 21 February 2007 11:05am 0 comments

OpenID gains with Digg adoption

Social news bookmarking site Digg will adopt the increasingly popular OpenID passwords framework amongst a raft of new features.

Founder Kevin Rose announced at the Future of Web Apps (FoWA) conference in London yesterday that similar announcements this year from Microsoft, Yahoo! and AOL had hastened the site's move.

by Robert Andrews 21 February 2007 10:44am 0 comments