Digital Marketing Blog

Threshers discount offer gets out of control

A discount voucher intended only for Threshers' suppliers and their friends and family has been downloaded by millions of people, unintentionally proving the power of viral marketing.

The voucher is valid until December 10, and offers a very generous 40% off all wine and champagne at Threshers’ 2,000 UK stores, including Wine Rack, Bottoms Up, Haddows and The Local chains.

by Graham Charlton 04 December 2006 11:19am 1 comment

Busy day for etailers today

UK shoppers are expected to spend some £180m online today, making it the busiest day of the year for UK etailers.

The IMRG predicts today will see the most ever goods sold online in a single day, with etailers generating 40% more sales than last year's high of £131m.

by Richard Maven 04 December 2006 10:27am 0 comments

Xmas is coming, Google is getting fat and it's minus 30!

Call me a cynic but why is it that every time Christmas comes round, Google starts to do something out of the ordinary with its organic and PPC algorithms?!

by Damon Lightley 04 December 2006 09:48am 0 comments

Alex Tew launches Million Dollar Homepage 2

Keep an eye out for next week’s launch of Pixelotto, which is Alex ‘milliondollarhomepage’ Tew’s second internet venture.

Tew famously created a website where he sold 1m pixels at $1 a piece to try to cover the costs of becoming a student. The site was a massive viral hit, with word of mouth and all kinds of press and TV appearances driving a sell-out within months.

He therefore made his million dollars and promptly deferred university. Smart move. So what of his follow-up venture?

by Chris Lake 01 December 2006 18:34pm 0 comments

Bigmouthmedia agrees EU 60m merger

The search marketing firm Bigmouthmedia has been acquired by Germany’s Global Media, in a move aimed at creating a real search superpower, capable of managing SEO and PPC campaigns on a global basis.

I caught up with Steve Leach, Bigmouth founder, to find out more…

by Chris Lake 01 December 2006 17:19pm 1 comment

Yell.com redesigns website

Yell.com has unveiled a major redesign of its site, incorporating enhanced search and mapping features.

The new mapping features allow users to plot a selection of local information onto any chosen location within the UK. For instance, if you have searched for a shop, Yell will display near-by cashpoints and parking spots.

by Graham Charlton 01 December 2006 13:28pm 0 comments

Reports: Hitwise up for sale with £180m price tag

Internet monitoring group Hitwise has declined to comment on reports it has put itself up for sale for a whopping £180m.

by Richard Maven 01 December 2006 12:57pm 0 comments

Uvine directors face government probe

The directors of defunct online wine exchange Uvine are facing a government investigation following its Web 1.0-style collapse in September.

Solicitors Howes Percival have been appointed by the Department of Trade and Industry (DTI) to look into the conduct of the company, which entered administration with debts to its members totalling around £1.5m.

by Richard Maven 01 December 2006 12:55pm 0 comments

Security concerns cost etailers £2bn

Security concerns are proving a major barrier to the growth of e-commerce, according to a study by Gartner.

Gartner estimates that online sales to the value of $2bn were lost in 2006 because of concerns about malware and the theft of personal and credit card information.

by Graham Charlton 01 December 2006 12:09pm 0 comments

Science is key to email marketing success

In the past few years the travel industry has formed such a close relationship with the internet that travel web sites became the equivalent to operators shop fronts.

They achieved this by keeping pace with the high speed world of e-commerce and offering customers the possibility of booking their travel with just a click of their mouse. The industry adapted to the internet business model very quickly and is now reaping the returns from this.

by Guest Author 01 December 2006 11:38am 0 comments