Digital Marketing Blog

Le Web 3: Web 2.0 stronger but vulnerable, Skype founder says

Skype founder Niklas Zennstrom has said the 'Web 2.0' phenomenon is built on more solid foundations than the first dotcom explosion - but a crash could be on the way.

Speaking to delegates at the Le Web 3 conference here in Paris today, Zennstrom said: "The big difference this time from six years ago is that we have the infrastructure built out now - in 2000, very few people had computers."

by Robert Andrews 11 December 2006 09:58am 1 comment

Why get more intelligent?

Marketers often ask me why they should want to get more intelligent if their current marketing channel is working? Unfortunately, if they continue to focus on the here and now, instead of looking to the future, they will be heading for trouble.

The rule, “if it ain't broke, don't fix it” doesn't work for marketers, even if they want it to.

by Bertie Stevenson 11 December 2006 09:09am 0 comments

Gambling sites face shirt sponsorship probe

As if online betting firms didn’t have enough to worry about, the Gambling Commission is now looking into whether they should be banned from football shirt sponsorship deals.

by Richard Maven 08 December 2006 17:28pm 0 comments

Podcast directory Pluggd raises $1.65m

Pluggd, a Seattle based startup, has raised $1.65m in funding from Intel and angel investors to help it start distributing its technology.

Pluggd is a podcast directory, but what makes it special is its ‘HearHere’ technology, which allows users to search within audio internet programming to find the segments they want.

by Graham Charlton 08 December 2006 10:33am 0 comments

Google begins radio ad trials

Google has continued its push into traditional media with a beta launch of its radio advertising system in the US.

The search giant said it had begun testing the Audio Ads service with 20 AdWords customers and over 700 radio stations, having reworked the technology of dMarc Broadcasting, the radio advertising company it bought almost a year ago.

by Richard Maven 08 December 2006 10:07am 0 comments

Channel 4 launches online VOD service

Channel 4 has today launched its online video on demand service, offering a wide range of programming for download up to 30 days after broadcast.

The line up of programmes on 4oD is impressive, with 128 TV shows available to download, from recent series like Shameless to classic episodes of Father Ted.

Films, including the magnificent Withnail And I, are also available, with more planned...

by Graham Charlton 07 December 2006 17:24pm 0 comments

Thanks for coming to our Christmas Party

Our thanks to all the party people who braved the freezing December weather to turn up to last night’s Christmas bash, hosted by Lemon Studios and E-consultancy.

Linus The Lush

Once again, certain partygoers lasted the whole eight-hour duration - until 2am - fuelled by heady combinations of Long Island Iced Teas, lagers, whisky and champagne. And whatever the hell Linus 'Night Bus' Gregoriadis was quaffing (above).

by Chris Lake 07 December 2006 17:00pm 0 comments

England beats Australia - at Stick Cricket

Online readers of News Corp's leading media outlets in Australia and the UK- FOXSPORTS.com.au and The Sun - have been pitched against one another in a competition to win the inaugural StickCricket.com Ashes contest.

It seems that England’s cricket fans are doing a lot better than Flintoff and his team. While the real team froze when facing Shane Warne, their Stick Cricket counterparts managed to win the second StickCricket test, levelling the series at 1-1.

by Graham Charlton 07 December 2006 13:43pm 0 comments

Reevoo seeks first round funding to expand

Social shopping start-up Reevoo is in the process of securing Series-A funding to help it expand internationally and into new vertical sectors.

The London-based company, which provides ‘real-world’ reviews to technology etailers such as Comet and Jessops, has recruited First Capital to advise it on the new financing round.

by Richard Maven 06 December 2006 17:58pm 2 comments

BSkyB cuts a deal with Google

BSkyB has announced that it will work with Google in a deal which will help it develop its broadband products and services.

Initially, Google will provide a version of Google Mail using the @sky.com domain name, as well as a video-sharing service which will use Google’s video content tools.

by Graham Charlton 06 December 2006 17:39pm 0 comments