Digital Marketing Blog

Europeans spend over 11 hours per week online

It seems that internet usage across Europe is continuing to rise, with a European Interactive Advertising Association survey revealing that time spent on the internet has increased since last year.

The EIAA Mediascope Survey interviewed over 7,000 people in 10 mainly Western European countries. As well as time spent online, the report revealed an increase in broadband use and the rise of social networks.

by Graham Charlton 30 November 2006 13:17pm 0 comments

Sling Media to form interactive division

Sling Media has hired two former MTV Networks executives to launch interactive services for users of its place-shifting devices, according to various media reports.

by Richard Maven 30 November 2006 12:22pm 0 comments

Kicking your Google addiction – how NOT to rely on Google paid search marketing

At a recent conference of big retailers in the US, Google paid search marketing was described as ‘crack cocaine’. Highly addictive, but dangerous and destructive in the long term, and something you should wean yourself off.

So what about the UK? Are site owners also wanting to kick their Google habit? And if so, how can they?

by Ashley Friedlein 29 November 2006 21:36pm 4 comments

Press watchdog demands blogging code

Press Complaints Commission director Tim Toumlin has called for a voluntary code of practice to be introduced for bloggers, according to a report on the BBC website .

by Richard Maven 29 November 2006 17:45pm 0 comments

Why is Google Adwords ignoring our landing pages?

Yesterday we spotted a big problem with our Google Adwords ads, after noticing that Google is ignoring our choice of landing page. Instead, it redirects people to our homepage.

Why is this happening? And is it happening to your ads? Read on to find out...

by Chris Lake 29 November 2006 17:23pm 5 comments

Clever mystery shopper programme format could boost sales

I recently participated in Selfridges' mystery shopper programme, run by ABA Research. The deal is - and it's a crafty one - Selfridges runs its mystery programme in such a way that typical cost-to-business-research is actually a boost to sales.

I originally came across the programme when trying to find a product online. It was a no-brainer to apply, as I'd be shopping there anyway.

by Jos Merideth 29 November 2006 16:47pm 3 comments

Interview: Miniclip founder Rob Small

Hugely popular games site Miniclip has seen its user base increase from 22m to 35m this year, helped by a redesign and the launch of new services and content. We spoke to founder Rob Small about its future strategy.

by Richard Maven 29 November 2006 14:45pm 4 comments

Internet-enabled kids pester parents for toys

It seems the internet is now a growing source of ‘pester power’, as children are beginning to ask parents for toys they have seen online.

A survey, by cashback shopping website GreasyPalm.co.uk has shown the growing influence of children’s’ online activity on the terrible business of parent-pestering.

by Graham Charlton 29 November 2006 12:24pm 1 comment

69% of retailers shun e-commerce

Over two thirds of UK retailers are missing out on potential revenues by not offering their goods for sale online, according to a survey by Barclaycard.

The company said many retailers are reluctant to embrace e-commerce because of the perception that set up costs are too high and that a high level of technical know-how is needed.

by Graham Charlton 29 November 2006 11:07am 0 comments