Digital Marketing Blog
A good,
free summary of E-mail trends
has just been published by E-consultancy from one of their round tables. This features much of the guidance in the new edition of my
Email marketing book
and in my Email marketing workshops.
Here is a summary of my take on the top e-mail trends, based on my experience in 2006, but with my thoughts on the first few prompted by the E-consultancy briefing.
Read more...
by Dave Chaffey
24 November 2006 11:41am
2 comments
Shawn Collins has published some useful tips for affiliates to maxime their commissions during the Christmas period.
The tips, published on Collins' blog, come from Performics and the e-tailing group.
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by Graham Charlton
23 November 2006 18:14pm
0 comments
The UK's Conservative party has launched an online campaign against consumer debt, featuring an odious overspending character they dub "the inner tosser".
Created by Karmarama, the Sort-it website includes money-saving tips and a mini manifesto on fiscal responsibility. A short video features a flash, suited American encouraging an English shopper to overspend on consumer items from shoes to a sports car.
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by Robert Andrews
23 November 2006 18:10pm
0 comments
You can win a short-term bidding battle on paid search networks like Google Adwords by being smarter than your competitor. But you may not be able to win the longer-term war –
that may be out of your control.
Quality-based bidding systems help with bidding wars since there is less transparency on prices bid and they give alternative ways for you to win.
So for quality-based networks, your position will be boosted if you follow any or all of the following techniques...
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by Chris Lake
23 November 2006 15:52pm
0 comments
Tom O'Leary at the Messaging Times has some sound advice to help you manage your Christmas email marketing campaigns.
Tom has five tips on how to streamline your email marketing to make the most of the Christmas retail season...
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by Graham Charlton
23 November 2006 14:36pm
0 comments
Google’s shares reached the $500 mark on Tuesday, the highest point since the company went public in April 2004, when he shares were priced at $85.
Stockreply believes the shares will reach the $1,000 mark, and speculates when that mark might be reached...
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by Graham Charlton
23 November 2006 14:32pm
0 comments
Flickr has spotted a new revenue stream via the launch of its camera finder service, which displays the most popular cameras used on the photo sharing site.
Flickr is using the data from photos uploaded to the site to display the most popular makes of cameras and camera phones.
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by Graham Charlton
23 November 2006 14:27pm
0 comments
A new report has looked into the performance of the top 28 UK retailers as measured by traffic, and has found much room for improvement.
The research, carried out by Marketing Assistance Ltd on behalf of Blast Radius, looked at the whole online shopping experience, from from first visit to returning unwanted items.
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by Graham Charlton
23 November 2006 11:27am
0 comments
Fast-food chain
Burger King
has begun selling BK-branded video games along with its burgers and fries, in an effort to build customer loyalty through digital entertainment.
Three titles for Xbox and Xbox 360 consoles will sell for $3.99 each with Value Meals purchased at US restaurants.
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by Robert Andrews
23 November 2006 11:21am
1 comment
US TV network CBS has attributed a boost in viewing figures to a content-sharing joint venture with YouTube.
The broadcaster announced its Late Show with David Letterman had added 200,000 new viewers (5%) and The Late Late Show with Craig Ferguson was up by 100,000 (7%) since it launched the CBS Brand Channel on the video website in mid-October.
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by Robert Andrews
23 November 2006 11:20am
0 comments
