Digital Marketing Blog

Web startup DropSend offers itself for sale

Who wants to buy a web app? Ryan Carson has sent us the inside track on DropSend, which is looking for a new home.

The DropSend app was launched about a year ago and allows users to email large files. It stores files on a local server and provides a ‘download’ link for the recipient.

DropSend was built for less than £30,000 over an eight-month period and is profitable, but Ryan is now looking to focus on newer projects.

by Chris Lake 06 November 2006 15:16pm 0 comments

Recruiters face new challenges with their search marketing strategy

A couple of weeks back I attended an Onrec Conference titled – ‘Recruitment Advertising is Moving Online’. As we all know online ad spend is increasing year on year and is quickly 'stealing' spend away from the more established offline channels.

However, in this mad rush marketers must keep a clear head and not lose sight of the new challenges they face in the Web 2.0 era.

by Damon Lightley 06 November 2006 14:41pm 0 comments

AdBrite to introduce new advertising auction format

Web start-up AdBrite will be offering a new auction system for online brand advertising in a bid to steal some of the market from bigger players.

The new auction system, AdBrite 2.0, will see the company selling advertising space across its network of 28,000 sites to the highest bidder, while allowing smaller advertisers and websites to get into the display ad market.

by Graham Charlton 06 November 2006 14:13pm 2 comments

Online video ad market will grow to $3 bn in 2010

Online video advertising is seeing rapid growth at the moment, with spending increasing by 83% from last year, according to eMarketer.

US online video ad spending will reach $410 million this year, compared with around $74 million in 2005, says the US-based firm. Spending is predicted to rise to almost $3 billion by 2010.

by Graham Charlton 06 November 2006 13:59pm 1 comment

Blogging for business - round up

As promised at our recent Blogging For Business conference, here is my first E-consultancy blog post. I’ve been set up as a blogger on our system for three months, so why haven’t I blogged before?

Well when I looked at Debbie Weil's list of reasons people give not to blog I had used nearly every one. No time, nothing to say etc. The real reason it simple – it’s just harder than it sounds. You can't make someone blog who doesn't want to.

by Craig Hanna 06 November 2006 11:59am 1 comment

Customers punish offline stores for bad online experiences

Research in the US has revealed the extent to which frustrated online shoppers hold grudges against online retailers and their physical counterparts.

The research, by US internet performance tracking company Gomez, reveals that 65% of online shoppers would stop or reconsider shopping at a company’s physical store if they had a poor online experience.

by Graham Charlton 06 November 2006 11:53am 1 comment

Government mulls closure of etail VAT loophole

The government is considering closing a tax loophole that is apparently being used by big retailers such as HMV, Tesco and Amazon to sell DVDs and CDs more cheaply over the web.

by Richard Maven 06 November 2006 11:52am 0 comments

Google trials newspaper ad system

Google is planning another foray into the offline advertising market by extending its AdWords system to print media.

The search giant has invited 100 advertisers to test out the Print Ads service, which will initially broker space in newspapers in the US.

by Richard Maven 06 November 2006 10:25am 0 comments

Asda embarks on online sales drive

Asda, the UK’s second largest supermarket chain, is to massively expand its etailing capacity after admitting it underestimated demand for online shopping.

The Wal-Mart-owned group wants to regain ground on arch-rival Tesco, which dominates the online grocery space.

by Richard Maven 06 November 2006 09:43am 0 comments

Mobile video entrant aims to rock US vote

First-time voters at next week's US mid-term elections are being urged to become election observers for the day by posting video from poll scenes to the web using mobile phones.

With over 500 seats being contested across the country, youth social action movement YouthNoise has partnered with new video sharing website Veeker to solicit "veeks", or "video peeks", via email over MMS from polling stations, rallies, protests and parties.

by Robert Andrews 03 November 2006 17:11pm 0 comments