Digital Marketing Blog

Advertising on social networks to reach $2 billion by 2010

A new report predicts that ad spending on social networks is growing rapidly as more advertisers take advantage of the huge audiences generated by such websites.

According to the eMarketer report, ad spending on social network sites is predicted to reach $2.15 billion by 2010, with MySpace predicted to continue its dominance.

by Graham Charlton 02 November 2006 17:17pm 0 comments

Fake Web 2.0 vs Real Web 2.0

Is YouTube really a Web 2.0 site? A pointless question, you might think, especially when its founders have just sold the site for $1.65bn.

But not according to a recent blog by Lawrence Lessig, which seems to have sparked off a weird political row over sites that allow users to share content online.

by Chris Lake 02 November 2006 17:12pm 0 comments

Yahoo launches new food site

Yahoo has today launched a new US website devoted to food, in an effort to offer more unique content and boost its advertising sales.

Yahoo’s food site will feature a searchable recipe section, as well as videos and blogs from a range of celebrity chefs. It will launch in the US initially.

by Graham Charlton 02 November 2006 16:35pm 0 comments

IT vendors need to consider broader business audience

As solid web platforms have increasingly become a pre-requisite for business success, there is now more interest in technology from marketers and broader business folk right up to the boardroom.

by Linus Gregoriadis 02 November 2006 16:06pm 0 comments

Email Q&A's From The Floor At ECMOD

Last week, I moderated an interactive seminar on email marketing at ECMOD, the home shopping and catalogue event. At the end of each session, we discussed the presentations and the attendees asked any questions they had on email marketing.

by Henry Hyder-Smith 02 November 2006 11:38am 0 comments

Utube sues YouTube, seeking pay-out

An American tubes and pipes manufacturer whose website is registered at utube.com is suing YouTube after being deluged with traffic from millions of users mistakenly seeking the video sharing network.

Universal Tube and Rollform Equipment Corporation said the cost of hosting utube.com had skyrocketed in the last couple of months thanks to the word-of-mouth popularity of youtube.com.

by Robert Andrews 02 November 2006 11:36am 0 comments

Multi-channel firms ignore Online Customer Experience at their peril

Many organisations deserve credit for taking Customer experience seriously but what is not so apparent is how widely the quality of online engagement is being properly understood and digested.

by Linus Gregoriadis 02 November 2006 11:26am 0 comments

Users turned off by in-stream video ads

More than four in five users find in-stream ads on web video clips “annoying”, according to a study by Forrester Research.

by Richard Maven 02 November 2006 11:10am 0 comments

Google to surpass Channel 4 in UK ad revenue

Channel 4 has issued a warning that Google is set to overtake them in terms of advertising revenue this year.

The search engine is set to earn £900 million in advertising revenues for the UK market, which will top the predicted Channel 4 figure of around £800 million.

by Graham Charlton 02 November 2006 10:03am 0 comments

Pay-as-you-go VISA voucher to lure wary shoppers online

A new pay-as-you-go Visa voucher for online shopping has been released today, in an attempt to get more people shopping online.

Figures from the 3V Transaction Services ‘online shopper’ study reveal that around a fifth of people want to shop online but are reluctant to do so, and that over 9 million people in the UK are left behind by the online shopping boom.

by Graham Charlton 01 November 2006 13:46pm 3 comments