Digital Marketing Blog
Last Friday I wrote a post called “Are inbound links the best way to measure a blog’s influence?”, where I challenged a study published by Edelman and Technorati.
That study ranked the top blogs in the UK by influence, but rankings were determined solely by links from other blogs. My big issue is that the quantity of links doesn’t tell you very much, not when many blogs listed in Technorati are spam blogs.
In any case, I don’t believe that PR professionals or media planners would subscribe to this link-based methodology to measure influence (or very much else for that matter).
So I promised a closer look at the top blogs in the UK, ranked by a more suitable metrics: unique users and page impressions.
After the jump, the results...
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by Chris Lake
18 October 2006 12:20pm
2 comments
Reuters has sold its stake in Factiva to its joint venture partner Dow Jones, saying it believes news archives are moving away from subscription-based models to free services on the web.
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by Richard Maven
18 October 2006 11:09am
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The predicted backlash against the infringement of copyright by video sharing sites has begun, with Universal Music launching legal action in the US against both Grouper.com and Bolt.com.
Universal, whose artists include U2 and Mariah Carey, is seeking compensation of up to $150,000 for each incident of copyright infringement, as well as demanding that the sites cease using their content.
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by Graham Charlton
18 October 2006 10:59am
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Google’s advertising revenue is predicted to rise dramatically this year in the US, outstripping its nearest rival Yahoo by some distance. Google is expected to account for a quarter of US online ad revenue for the first time this year.
The search engine behemoth is projected to take home $4 billion of the expected $16 billion US online advertising market, according to predictions from eMarketer, an online marketing research company.
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by Graham Charlton
18 October 2006 10:36am
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Social networking outfit Bebo has recruited MSN’s regional sales boss Mark Charkin to help launch its much-awaited ad strategy.
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by Richard Maven
18 October 2006 00:01am
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A summary of the major stories doing the rounds throughout the blogosphere today...
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by Richard Maven
17 October 2006 18:03pm
1 comment
Rand at SEOmoz is one of our favourite search marketing gurus and has just published a rough outline of the Google algorithm, using a combination of guesswork and reverse engineering.
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by Chris Lake
17 October 2006 15:59pm
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A new survey has shown that consumers are generally happy with the quality of home internet services, but also revealed a high level of dissatisfaction over customer service.
In Point Topic’s latest Broadband Consumer Survey, 91% of broadband customers said they were happy with the quality and reliability of their internet service, and 82% are satisfied with download times.
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by Graham Charlton
17 October 2006 14:55pm
2 comments
Carphone Warehouse has launched a new auction website dedicated to the sale of mobile phones and accessories in an attempt to compete with eBay in this space.
The site, mymobileauction.com, offers buyers the chance to search and bid for mobiles as they would on eBay, and allows those looking for a mobile to narrow down their search.
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by Graham Charlton
17 October 2006 14:53pm
9 comments
Let’s face it shall we - no one creates something and then gives it away for free, expecting no return...
I mean, as much as we’d like to do stuff and give it away for free, in the interests of making the world a better place, the unfortunate reality is that we all have to earn our crust somehow, and if we throw our eggs into the user generated content basket, then you have to ask what the hell your revenue model is going to be?
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by Gareth Knight
17 October 2006 12:58pm
4 comments
