The organisers behind this year's Red Nose Day have launched the charity's biggest ever assault designed to engage and communicate using social media tools.
Comic Relief is running promotions on Bebo for a "Big Bebo Takeover", encouraging users to design a red homepage for the social networking site this coming Friday.
BJ Fogg directs research and design at Stanford University's
Persuasive Technology Lab
, and is pretty much The Don of captology - the study of how computers can be used to influence people's behaviour.
We asked him a few questions about how internet marketers could be using persuasion techniques more effectively, as well as some of the more scary implications for individual web users.
Around 700 marketers have now taken part in an online Search Engine Marketing survey carried out by E-consultancy in association with search agency Neutralize (*\*).
Viacom has sued Google for $1bn (£517m) over what it claims is "massive intentional copyright infringement" on YouTube and has asked for an injunction to stop any more of its videos being uploaded to the site.
This is the first major lawsuit to be filed against Google since its acquisition of YouTube, although it was not entirely unexpected.
has just published a
to help you make your videos search-friendly.
Video is expected to be a major area of investment for publishers and marketers this year and, luckily, optimising it seems to involve stuff you’d already know.
ASOS CEO Nick Robertson has managed to offend the entire affiliate marketing community by describing some of them as "grubby little people in grubby studios".
Almost 50% of brand marketers will target social networking sites this year, a new
report by JupiterResearch
The group predicts that adoption of social marketing tactics will increasingly see brands competing for attention on sites like Myspace and Bebo.
A group of tiny islands in the South Pacific is the most dangerous place on the web, according to security firm McAfee.
An interactive map produced by the company shows Tokelau’s .tk domain has the highest proportion of nuisance sites that are tracked by its SiteAdvisor security software.
British ISP veteran Pipex looks set to be snapped by any of an array of larger broadband sharks set to circle the company.
Pipex, which emerged in 1991 as the UK's first commercial internet service provider, has appointed an investment bank to consider options that could include a sale.
Google has started selling adverts on television as the search giant continues to expand its reach to other media, according to reports.
Sources told Wall Street Journal that Google is buying ad time on a small cable service, Astound, in Concord, California, then re-selling commercial breaks to advertisers under an auction system.