Digital Marketing Blog
I read a brilliant article the other day... one of the very funniest things I have read in ages. It was all about how companies in the hospitality sector should play sound to make visitors feel “secure”. Sound, it says, “can help your website achieve major impact”.
Here’s another quote from the article in question:
Website audio can make your website stand out from your competition’s site while reinforcing the marketing and customer service strategies you’re already using.
After pulling myself together I decided to reconsider my views on autosound, which I have up until now considered to be one of the worst user experience mistakes you can make. I set about to find some examples that would make me - and you - see the light (and, ahem, hear the sound).
So then, here are 10 automatic audio experiences on hotel websites that will presumably make you reach for your bank card to book a room. Make sure you have your sound turned up, especially if you’re in the office.
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by Chris Lake
18 June 2013 11:51am
8 comments
'Domain Clustering' is a Google update that was never officially announced, but one which has the potential to impact the search marketing landscape.
In this post, Lee Allen, Technical Planning Director and Matthew Barnes, SEO Executive at Stickyeyes, provide an in-depth analysis into this under the radar update...
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by Jonny Artis
18 June 2013 11:41am
7 comments
Inspired by the works of our reporting superstar David Moth, I decided that with all these big brands being covered in our series on social strategies, it was high time we threw our own hat into the ring.
As I’m the one doing it (and an egomaniac), I thought it might be fun to talk about how (and why) we use different social channels at Econsultancy...
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by Matt Owen
18 June 2013 11:17am
4 comments
What makes a campaign stand out?
We’re ‘gearing up’ for The Digitals on June 27th, so we thought we’d take a closer look at some inspiring examples that really caught our eye, starting with our Automotive category so expect speed, dangerous curves and terrible car-based puns aplenty…
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by Matt Owen
18 June 2013 10:40am
0 comments
Though almost three quarters of companies are planning to ramp up their spending on mobile channels this year, the complexities of providing an excellent customer experience on mobile is a challenge.
Two out of five companies surveyed said that delivering customer experiences on mobile is harder than on the web.
Our Reducing Customer Struggle 2013 report, produced in association with IBM Tealeaf, looks at these issues in more detail.
Here are a few highlights from the report...
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by Graham Charlton
18 June 2013 10:19am
2 comments
Take a few seconds to minimise this window (careful now, don't close it!) and find an electronic version of your brand guidelines.
If you don't have any or they're buried deep in the darkest reaches of your company filing system, you should be able to find one from your favourite company with a quick Google, or here's a few to pick from.
Open it, hit ctrl-f and type the word 'fun'. How many instances did it uncover?
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by Danny Chadburn
18 June 2013 09:16am
1 comment
During the Integrated Marketing Week talk 'Marketing 3.0' Paul Price, Creative Realities’ CEO, discussed the near and new technologies making big differences to the consumer experience with brands, particularly in retail.
Since Price has worked with the likes of Macy’s, Novartis, L’Oreal and Wells Fargo, tune into what he has to say now about the store of the future tomorrow!
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by Ryan Sommer
17 June 2013 16:50pm
6 comments
What would it take to get you to do what I want? If I looked you in the eye when asking? If it was a Tuesday? If your name sounded like mine?
According to scientists, it’s the last. We feel more warmly towards people or things we associate with ourselves, like if my name was Mary Anne and yours was Marilyn. They’re close enough in sound and visual likeness that I’d be more apt to do you a favor than one for, say, Richard or Jennifer.
These kinds of findings, argued Nancy Harhut at Integrated Marketing Week, have implications for marketers because we’re trying to get people to do things all the time: click on a link, choose our product over another, like our company on Facebook.
Knowing the instinctive, reflexive behaviors that people rely on when making decisions helps our marketing strategies and how we go about designing the prompts or triggers to get others to do what we want.
Harhut identified seven that will help you on your way to world domination.
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by Cielo Lutino
17 June 2013 16:17pm
5 comments
According to a presentation from Tim Reis, who leads Google’s mobile and social solutions teams in the Americas, 73% of mobile searches trigger additional action.
Read on for tips from Reis on how to make that action count for your marketing efforts in this Integrated Marketing Week takeaway.
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by Ryan Sommer
17 June 2013 13:41pm
0 comments
In a recent study looking at the world’s most social brands, four out of the top five were from the travel sector.
German airline Lufthansa came in third place, so it seems like a good case study for our series of posts looking at how different brands use Facebook, Twitter, Pinterest and Google+.
Lufthansa actually publishes its social media policy online, however it doesn’t appear to have been updated in a while as it links to Twitter feeds that no longer exist.
So here’s a look at how it uses the four main social networks. This post follows on from similar articles focusing on Walmart, Nike, Coca-Cola and Starbucks...
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by David Moth
17 June 2013 11:40am
3 comments
