Digital Marketing Blog
Iterasi is a browser-based bookmarking tool that can be used to capture a webpage in the state in which you see it and save it for later.
Unlike some other bookmarking tools, Iterasi doesn't just bookmark a link to the web page you saved, but saves a screenshot of the site in html format.
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by Graham Charlton
05 June 2008 12:05pm
3 comments
BookRabbit is a recently launched website which combines book retailing with some very useful social network features. Users can upload their bookshelves and compare these with other users.
We recently talked to MD Kieron Smith, who has previously managed e-commerce operations at both Waterstones and Game Group....
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by Graham Charlton
05 June 2008 08:45am
1 comment
Although the Web 2.0 hype is still alive and well, an increasing number of people are starting to recognize that Web 2.0 probably isn't going to be the cash cow that many thought it was destined to be.
Last week, The Financial Times published an article that stated this fact quite bluntly: "Web 2.0 fails to produce cash".
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by Drama 2.0
04 June 2008 08:45am
2 comments
Identifying relevant key phrases for your marketplace is a crucial starting point for your SEO and PPC marketing.
Here's a selection of some of the best free keyword research tools out there...
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by Graham Charlton
04 June 2008 08:45am
9 comments
Livebookings Network is a real-time restaurant booking service whose clients include The Ritz, Gordon Ramsay Holdings, La Tasca, Planet Hollywood and Rainforest Café, as well as portals like Time Out London and lastminute.com.
It bagged £6.5m in funding in a round led by Balderton Capital earlier this year and is planning to expand its presence in the UK and Europe.
Here, we speak to COO David Norris about which types of restaurants are making the best use of online marketing and what other opportunities are out there for its aggregated reservations model.
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by Richard Maven
03 June 2008 11:35am
3 comments
Continuing my recent discussion about 'conversational marketing', I would argue that many conversational marketing efforts are flawed because they are far too patronizing.
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by Drama 2.0
03 June 2008 10:00am
2 comments
A recent survey says the rate of shopping cart abandonment for US online retailers has increased slightly year on year, reaching 59.4% in Q1 2008.
So why do customers abandon their shopping carts and what can be done about it?
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by Graham Charlton
03 June 2008 10:00am
3 comments
Last week, Gap revamped its e-commerce site, bringing together all four of its brands onto one property with a single checkout function. We've taken a look to see how it measures up.
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by Graham Charlton
03 June 2008 09:00am
1 comment
Grand Theft Auto IV was released recently and, predictably, there has been a spike in the number of searches related to the game.
Jason Calacanis' human edited search engine Mahalo is ranking well on Google for a number of terms related to the GTA IV, having designed a comprehensive guide to the game. It proves that a curated approach to the web can pay dividends, in Google terms...
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by Graham Charlton
02 June 2008 14:55pm
0 comments
Buy Once Give Twice is a charity auction site which sells items that have been left uncollected from charity balls and other functions.
After noticing that many items from charity auctions went unredeemed, Mia Woodford and Emma Leschallas launched Buy Once Give Twice in April this year.
We talked to co-founder Mia Woodford about the website...
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by Graham Charlton
02 June 2008 13:36pm
0 comments
