Digital Marketing Blog
Having recently ended its partnership with Amazon and launched a new e-commerce site in the US, I expected that Borders would develop a similar version for the UK.
However, the redesigned Borders.co.uk has now gone live and it is completely different to its US counterpart.
We’ve taken a look to see how they compare...
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by Graham Charlton
14 July 2008 08:53am
2 comments
There was enough Yahoo news this week to devote this week's The Web Week in Review to the besieged internet company.
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by Drama 2.0
11 July 2008 14:54pm
0 comments
DisneyStore.co.uk is part of the main Disney website, which is presumably a fantastic source of targeted traffic. But is it making the most of this popularity to sell its products online?
The answer at this stage is a firm 'no', but we have analysed the key areas of the website to recommend a number of improvements that Disney can make to improve the customer experience, which in turn should boost sales.
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by Graham Charlton
11 July 2008 12:45pm
0 comments
Should marketers use multiple affiliate networks? If so what are the pros, cons and pitfalls to avoid?
I sat down with the very experienced, Carolyn Tang to find out how marketers should go about making that critical decision. She didn't hesitate to give it to me straight!
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by Jeff Molander
11 July 2008 09:00am
1 comment
Embedding Flash content into a web page seems simple and in theory, it is.
But if you're using embed/object tags alone to embed Flash content, potential issues lurk under the surface.
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by Patrick Oak
11 July 2008 08:45am
0 comments
For the past 300 years or so, media has been a one-to-many broadcast model. But now we see TV, radio and press all moving towards an on-demand model.
In a world where content is delivered on-demand, would on-demand advertising be a more relevant approach in the future of broadcasting?
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by Matthew Finch
10 July 2008 10:01am
0 comments
Don’t mention the 'R word', I hear you all say.
Well, I thought a post on “Recession Challenges” would be a fairly topical one, bearing in mind the recent ‘credit crunch’ stories we’ve seen taking up more and more column inches and airtime each month.
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by Damon Lightley
10 July 2008 09:30am
1 comment
On 26th June, ICANN, the Internet domain authority, announced that a new format for domain names would be made available, ending the 25 year long reliance on established TLD (top level domains) such as .com and .uk
The change will enable brands to register their own name as a top level domain, so we may in future see domains such as http://autions.ebay or http://books.amazon. The move is long awaited, with ICANN petitioning to bring this into place since its inception in 1998.
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by Guest Author
10 July 2008 09:15am
4 comments
There is no technology company in the world quite like IBM.
Its history dates back to 1889 and perhaps no other technology company has been through as much and reinvented itself as many times.
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by Drama 2.0
10 July 2008 08:49am
5 comments
Boots' website
is pretty good in some areas, but as with pretty much all retail sites there are always areas crying out for optimisation.
We've come up with a few suggested improvements from a customer experience perspective....
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by Graham Charlton
09 July 2008 18:32pm
1 comment
